Goldwell: Mastering the Art of Haircare with more Sustainable Practices

Creating products that meet stylist and consumer needs while incorporating social and environmental considerations.

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Goldwell, our iconic salon brand is deeply committed to reducing their product environmental footprint. Goldwell is supporting the Kao Kirei Lifestyle Plan of making life more beautiful for salon partners, stylist teams, and salon clients.

Smarter Packaging Solutions to Help Reduce Waste

Through smarter packaging solutions, Goldwell are committed to reduce the environmental footprint of their products and services used in the salon.

  • REDUCE. The First “compressed” spray in our assortment, StyleSign Compressed Working Hairspray offers the same number of applications in half the size, saving 44% aluminium when compared to the previously offered packaging. The combination of a unique valve and special formula allows us to “concentrate” a 300 ml Working Spray into a 150 ml can.

  • REPLACE. Topchic cans, Topchic Zero cans and tubes and Colorance tubes are made with 98% recycled aluminium.
  • RECYCLE. Dualsenses shampoo and conditioner bottles* are fully recyclable.

*Retail sizes excl. DS Men. Institute cyclos-HTP for EU-wide certification of 250ml bottle acc. to DIN EN 13430; applies to AT, BE, DE, FR, LU, NL, NO, SE, SI, UK

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Goldwell StyleSign range

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