Molton Brown: Committed to Positive Luxury

Molton Brown are writing their own rules on luxury.

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Molton Brown are committed to taking responsibility for the lifecycle of their products. One of the ways their ambitions are to provide sophisticated and more sustainable packaging solutions.

Reduce, Reuse and Recycle

They are working towards reducing their use of single-use plastic and virgin materials. Their 300ml plastic bottles are made with 50% recycled PET—this reduces the use of virgin plastic by the equivalent weight of approximately 4.8 million Molton Brown 300ml bottles per year.

They also offer an in-store refillable programme, which includes Hand Wash Refill Pouches and glass bottles. In selected stores, there is a Fragrance Refill Service available, so consumers can keep using their beautiful perfume bottle even after the last spritz.

All returned plastic bottles will be transformed into plastic resin, which can then be used for moulding new bottles, crafting shoes or building roads.

Marrying Luxury with Circularity

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Re-charge Black Pepper, Fiery Pink Pepper or Coastal Cypress & Sea Fennel refil

In their continuous efforts to reduce their use of plastic product packaging, in 2023, Molton Brown launched their first ‘Infinite Bottle’ a refillable bath & shower gel bottle made from recycled aluminium* in three iconic scents—Re-charge Black Pepper, Fiery Pink Pepper or Coastal Cypress & Sea Fennel.

  • The Infinite Bottle is made from recycled aluminium*.
  • The paper used for the recyclable outer carton and tag is made from 40% recycled materials and 15% agro-industrial waste, consisting of upcycled plant by-products from the food and drinks industry.

  • When paired with Molton Brown’s 400ml Bath & Shower Gel Refill pouches, consumers’ plastic footprint is reduced by 63% compared to using Molton Brown standard bottles.**

Supporting Kao’s vision of making the world healthier and cleaner, Molton Brown are helping consumers to maintain their daily rituals by provide more sustainable lifestyle choices.

*Excluding pump
**Standard bottles refers to a total of 1 x 300ml and 1 x 100ml plastic bottles.

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