Making Thoughtful Choices for Society

By 2030, 100% of Kao brands will make it easy for people to make small but meaningful choices that, together, will shape a more resilient and compassionate society.

We support sustainable lifestyles across society through broad information provision and next-generation education. By offering consumers practical choices they can adopt in their daily lives, we contribute to realizing enriched lifestyles and transforming social systems.

Through innovation and creativity, we aim to develop brands that help to solve social issues, enabling people worldwide to live a comfortable lifestyle, thereby increasing customer loyalty and enhancing our brand value.

We strive to achieve sustainable lifestyles for consumers and solve intractable social issues by providing innovative products and services driven by essential research and technology innovation.

Source our raw materials in a more sustainable way that protects natural resources, the environment, safety and human rights through supply chain traceability and dialogue with suppliers.