Molton Brown: Creating Positive Luxury

Molton Brown are rewriting the rules of luxury with uncompromising care.

Kao_EMEA_Web_Sustainability_Images

Molton Brown are taking responsibility for the lifecycle of their products. One of the ways they are providing positive luxury, is by creating sleek and sustainable packaging solutions.

Reduce, Reuse and Recycle

Committed to reducing single-use plastic and virgin materials, their plastic bottles are made with 50% recycled PET—this reduces the use of virgin plastic by the equivalent weight of approximately 4.8 million Molton Brown 300ml bottles per year.

They also offer an in-store refillable programme, which includes Hand Wash Refill Pouches and glass bottles. In selected stores, there is a Fragrance Refill Service available, so consumers can keep using their beautiful perfume bottle even after the last spritz.

All returned bottles will be transformed into plastic resin, which can then be used for moulding new bottles, crafting shoes or building roads.

Marrying Luxury with Circularity

Kao_EMEA_Web_Sustainability_Images

Re-charge Black Pepper, Fiery Pink Pepper or Coastal Cypress & Sea Fennel refil

In their continuous efforts to reduce the use of plastic packaging, in 2023, Molton Brown launched their first ‘Infinite Bottle’ a refillable bath & shower gel bottle made from 100% recycled aluminium* in three iconic scents—Re-charge Black Pepper, Fiery Pink Pepper or Coastal Cypress & Sea Fennel.

  • The Infinite Bottle is made from 100% recycled aluminium*, reducing energy use by 95% and CO2 emissions by 83% compared to virgin aluminium.
  • The paper used for the recyclable outer carton and tag is made from 40% recycled materials and 15% agro-industrial waste, consisting of upcycled plant by-products from the food and drinks industry.

  • When paired with Molton Brown’s 400ml Bath & Shower Gel Refill pouches, consumers’ plastic footprint is reduced by 63% compared to using Molton Brown standard bottles.**

Molton Brown are helping consumers to embrace guilt-free, refined daily rituals, and supporting Kao’s vision of making the world healthier and cleaner.

*Excluding pump
**Standard bottles refers to a total of 1 x 300ml and 1 x 100ml plastic bottles.

Page Top