Product carbon footprint reductions at our owned manufacturing site in Darmstadt, Germany.

Some of the ways we are reducing energy consumption of our production processes include moving to energy-efficient cleaning processes and heat reduction for mixing product formulas. These efforts are helping to deliver a reduction of carbon emissions for a selection of our salon and consumer product manufacturing.
Today’s consumers are demanding more transparency on product sustainability claims.
To answer that need GreenCircle Certify have audited and certified that our manufacturing facility in Darmstadt, Germany has achieved a carbon footprint reduction through our energy efficient manufacturing practices for John Frieda and Guhl shampoos and conditioners.

This reduction was achieved by introducing smarter formula designs for John Frieda and Guhl shampoo and conditioners. The revised formulas allow for the mixing process to require less heat during the production process.
This resulted in Guhl’s shampoos carbon footprint to be reduced by 83%, and conditioners by 24%. John Frieda’s shampoos carbon footprint has been reduced by 25%, and conditioners by 23%.

Guhl’s shampoos carbon footprint to be reduced by 83%
These certifications demonstrate Kao's commitment to making improvements to product design and our manufacturing process's energy consumption and help reduce the carbon footprint of our products.