Goldwell: Mastering the Art of Haircare for People and Planet

Creating products that meet stylist and consumer needs while respecting people and the environment.

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Goldwell, our iconic salon brand is deeply committed to reducing their environmental footprint and helping its salon customers and consumers to reduce theirs. Goldwell is supporting the Kao Kirei Lifestyle Plan of making life more beautiful for salon partners, stylist teams, and salon clients.

Smarter Packaging to Help Achieve Zero Waste

Through smarter packaging solutions, Goldwell are helping customers to reduce the environmental footprint of their products and services used in the salon.

  • REDUCE. The First “compressed” spray in our assortment, StyleSign Compressed Working Hairspray offers the same number of applications in half the size, saving 44% aluminium when compared to the previously offered packaging. The combination of a unique valve and special formula allows us to “concentrate” a 300 ml Working Spray into a 150 ml can.

  • REPLACE. Topchic cans, Topchic Zero cans and tubes and Colorance tubes are made with 98% recycled aluminium.
  • RECYCLE. Dualsenses shampoo and conditioner bottles* are fully recyclable.

*Retail sizes excl. DS Men. Institute cyclos-HTP for EU-wide certification of 250ml bottle acc. to DIN EN 13430; applies to AT, BE, DE, FR, LU, NL, NO, SE, SI, UK

Lowering the Impact of Formulas

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Goldwell StyleSign certified by PETA

As part of Goldwell’s efforts to help reduce water pollution, Goldwell are favouring biodegradable formulas with high-quality ingredients. Using fewer ingredients means less environmental impact, and Goldwell’s Dualsenses Bond Pro Day & Night Booster contains 10 raw materials, which is half of the raw materials used in a standard conditioner.
 
Additionally, Goldwell StyleSign is certified cruelty free and vegan by PETA.

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