Oribe: Redefining Shine Through Glass Hair Technology

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Kao was founded on a technical innovation over 130 years ago, which remains central to everything we do today. This focus on novelty is shared by Oribe, our luxury haircare brand that embodies craftsmanship and design, continuously redefining what’s possible through high-performance formulas and sensorial experiences.

In a joint effort between Oribe’s Product Development Team and Kao’s Europe Research Laboratories, the Mirror Rinse Glass Hair Treatment was created—an illuminating treatment that transforms the hair surface to reveal extraordinary shine and softness.
 
This deeply hydrating, liquid-format rinse leaves strands silky, smooth, and ultra-reflective. Its weightless, conditioning essence glides through the hair to instantly smooth the cuticle, creating a sleek, glass-like finish.  

At the heart of the formula is Glass Hair Technology: a blend of plant-derived humectants and conditioning agents that work together to refine the hair surface and enhance its natural ability to reflect light. A Plant-Based Hydration Complex helps retain moisture without weighing the hair down, while a Softening Polymer Blend improves manageability and restores softness for healthier-looking hair.
 
This innovative liquid texture offers a modern, sensorial in-shower experience, delivering visible results in a matter of seconds. Shine is clinically proven to last through 15 washes* 

*Based on a clinical study of Mirror Rinse Glass Hair Treatment vs. a control

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