Molton Brown Drives Innovation Through Refillable Luxury 

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For us, innovation is not only about developing high-performing formulas, it is also about rethinking how products are designed, used, and enjoyed. Molton Brown, our iconic British luxury brand, is embracing this approach by introducing elegant and refillable packaging solutions that can be re-used again, and again.  

The Refillable Body Polisher is a great example of this vision. Beyond its indulgent formula, an exfoliating salt scrub enriched with olive, coconut, and crambe oils, the product is housed in a refillable jar. Once the product is finished, consumers can simply replace the inner pod, made from 95% recycled materials, and continue their ritual without discarding the outer jar. Various elements of the packaging— from pod to carton to foil lid—are designed to be recyclable, ensuring a more circular approach.
 
Building on this innovation, Molton Brown has also launched Refillable Body Creams across several of its iconic fragrances, which are packaged in similar elegant, long-lasting jars with refill pods.

Through these innovations, the brand demonstrates how luxury and sustainability can go hand in hand. Refillable systems not only reduce waste but also reshape consumer habits, encouraging more responsible choices without compromising on quality, aesthetic or experience. They are an important part of Kao’s broader ambition to advance circularity and create more sustainable solutions across its portfolio.  

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