Driving Innovation by Decoding Hair’s Relationship with Water

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Research & Development and innovation are at the heart of Kao’s DNA, and our Basic Research and Technology Development Team makes up a big part of this. One of the current research focuses of the Basic Research and Technology Development Team is the interaction of hair with water, which is an important factor that can strongly influence hair’s properties. In their latest studies, the team analyzed the interactions of structural water with the microscopic substructures of hair from the nanometer scale up to macroscopic observations. Understanding hair at these levels is essential for developing new hair care technologies. Hair’s structure and its interaction with the environment and products determine its strength, manageability, and overall health.

Whenever hair comes into contact with water (e.g., while washing) the interaction of this water with hair can take several forms. Firstly, there is dripping water and capillary water, the water between the hair fibres, which can both be easily removed by towel drying. But there is also another type of water, structural water, which is inside the hair fibre and causes it to swell. Recently, Kao’s Basic Research and Technology Development Team in the European Research Laboratories in Darmstadt analyzed the interactions of structural water with the microscopic substructures of hair from the nanometer scale up to macroscopic observations. Using the Atomic Force Microscope (AFM), the mechanical properties of the various hair subcompartments have been found to show a strong dependence on relative humidity, RH1, while more recently the team have discovered that the cuticles, the outermost layers of hair, can swell significantly more than previously thought2. A detailed study on the interaction of hair with water was also presented at a global hair science conference in June 20253 .

Why is Water so Important for Hair?


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Courtesy of Guhl Instagram Account

Since wet hair has less than half the strength of dry hair, it is more susceptible to physical damage from brushing or blow-drying. At the same time, water helps with styling, whether drying hair on a roller or using a curling iron, and is essential for the diffusion of ingredients, such as dyestuffs in hair coloring products.

A deep understanding of the water-hair interaction is therefore critical to developing products that truly work—for styling, conditioning, repair, and coloring. By decoding these interactions, we continue to drive innovation and create hair care solutions that make a real difference.

Footnotes:

  1. Breakspear, S., Noecker, B., and Popescu, C. Hair mechanical anisotropy – What does it tell us? J Cosmet Sci. 2018; 69:305-313
  2. Breakspear, S., Noecker, B., and Popescu, C. New insights into hair compartments swelling via atomic force microscopy and dynamic vapour sorption. Int J Cosmet Sci. 2025;00:1- 13 https://doi.org/10.1111/ics.13061
  3. Popescu, C., Breakspear S., Ilham, S., and Noecker, B. Water and Hair: Complexity of Nature, HairS´25: The 24th International Hair-Science Symposium, 25-27th June 2025, Augsburg, Germany

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