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Our Brands

At Kao EMEA we are passionate about beauty and our brands reflect that
 
Whether it's cutting edge, innovative products for salons, transformative skin and haircare solutions, or luxury bath and shower gels, our brands are committed to quality, safety and high performance.

Kao Salon Division

Kao Salon Division is the fourth biggest salon hair care business in the world. Headquartered in Darmstadt, Germany which is also home to our Global research center and our main production facility, we do business in more than 40 countries around the world, serving more than 40,000 salons.

With a global presence and local expertise, we are uniquely positioned to support stylists and salons in delivering exceptional experiences every day. From high-quality products to cutting-edge innovation, from world-class education and inspirational content to tailored business support.Understanding the needs of our business partners, salon owners, stylists, and consumers worldwide is at the heart of everything we do. As each consumer is different and every stylist unique, we offer a comprehensive portfolio of salon-quality brands: Goldwell, KERASILK, KMS Hair, Oribe, and VARIS.

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    Goldwell is a partner on eye-level, offering a portfolio created by stylists for stylists to cater for all their needs. From industry-leading professional haircolor and high-performing care and styling products to world-class education and inspiration. Goldwell’s passion is to make stylists and their salons successful and their clients satisfied.

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    ENDLESS POSSIBILITIES FOR HAIR—KMS HAIR opens up a whole world of new possibilities for the way you wear your hair as part of creating your personal style. Our versatile products allow you to do things with your hair that you previously never thought possible, help you do your look exactly the way you want.

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    Since 2008, Oribe Hair Care has set the standard for hair care within the prestige category. Blending award-winning packaging and its signature Côte d’Azur fragrance, the collection is designed with talented hairdressers, sophisticated salons and discerning customers in mind. Represented in more than 40 countries, Oribe has become synonymous with best-in-class product performance and technical education, sparking deep connections with its consumers.

    These are the products of the hair-obsessed.

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    YOUR BEST HAIR IS AHEAD OF YOU.
     
    If you doubt that the hair you have can become the hair you’ve always wanted, KERASILK will make you a believer. And if you think responsible hair care products can’t deliver high-performance results, KERASILK will change your mind. Built on our heritage of innovation, today’s formulations are 100% vegan* and our most sustainable and effective yet. Silk+ Technology combines our exclusive Biomimetic Silk with carefully selected high-potency ingredients to create hair as strong as it is beautiful. Today’s KERASILK will restore your confidence in the transformative power of hair care.
     
    STRONG AND BEAUTIFUL AS SILK AND FULL OF POSSIBILITIES—BELIEVE IN WHAT YOUR HAIR CAN BE WITH KERASILK.
     
    *No animal-derived ingredients.

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    VARIS offers a collection of meticulously crafted styling tools created and inspired by master global stylists, for stylists. VARIS is engineered to deliver flawless results, intuitively meeting the needs of stylists by carefully considering every detail of the styling experience. Recognising that styling is part artistry and part craftsmanship, the VARIS collection was designed to be the ultimate conduit for each artist’s creative energy. Each VARIS tool is created to allow the stylist to effortlessly execute their creative and artistic vision, every time.

Consumer Care Business

In the Consumer Care Business, we follow the mission of “Kirei everyday”—through our products, we want to contribute to more sustainable, beautiful lives for our consumers. We aim to make everyday moments more extraordinary for everyone around the world.

We believe that it is the little moments in life that make a difference and give the exceptional feeling of beauty and joy—not only on the outside but also from the inside. This is what we mean by “Kirei”. We believe in the positive energy of these Kirei moments: the confidence when you look in the mirror and see not only healthy-looking skin and hair but your inner beauty shining through.With that in mind, we offer quality, premium beauty solutions for our customers around the world. Whether it is hair transformations or skin protection: our brands John Frieda, Guhl, Bioré, Bondi Sands, Curél and JERGENS® offer a range of amazing, customer focused products, developed and crafted with care.

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    At John Frieda, we believe in salon quality hair transformation, tailored to each individual. For over 30 years, the John Frieda brand has been dedicated to developing outstanding products that are fuelled by an understanding of what makes each individual hair type unique. Because when it comes to hair needs, there is no one-size-fits-all approach and what makes us different, makes us beautiful. Whether brightening blonde, banishing frizz or boosting volume, John Frieda leverages its salon expertise to deliver specialized, transformational formulas to reveal your best self.

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    Genuine quality you can trust to enjoy your moment of well-being without a care in the world.

    That's the Guhl brand.

    For over 85 years, we have been using our expertise and passion to create high-quality hair care products you can rely on. With more than 20 product lines, we offer the right care for almost every hair need and ensure visibly and tangibly well-groomed hair. Our products are dermatologically tested, formulated without silicones, PETA APPROVED VEGAN/Global Animal Test Policy certified, contain regional ingredients from Europe, and are developed and manufactured in Germany. Give your hair the care it desires— and enjoy the pampering lather, heavenly scents, and velvety textures of our products for a sensual care experience every time you wash your hair.

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    Inspired by Australia’s most iconic beach, Bondi Sands is more than just the best Self Tanning and Suncare. We help our community show up as the most confident, radiant version of themselves, offering an endless summer experience to the world.

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    Bioré is the #1 cleansing brand in Japan*, #1 SPF brand in Japan** and the #1 pore strip brand in the UK & France***. Built on the belief that no skin concern is too complex to solve—especially when you start with the pore.

    Powered by Japanese pore expertise and packed with sensorial satisfaction, our products don’t just work—they wow. From tingles to peels, fizzes to foams, every formula is designed to deliver visible transformation you can feel. The result? Polished pores that create the foundation of beautifully healthy skin and confidence that feels refreshingly real.

    Bioré—Works. Wonders.

    *Based on SRI+ Data, Facial cleansing category, Japan, Jan 2023—Dec 2024, Value Base **Based on SRI+ Data, Suntan Care, Japan, Jan 2021—Dec 2024, Value Base ***Based on Circana Data, Facial cleansing category, UK, FR, MAT 52 weeks, Aug 2025, Value Base

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    JERGENS® is a body care brand that offers a range of products that transforms skin for a noticeably improved look & feel.

    Since 1901, JERGENS® skincare has been the trusted brand for comforting moisture. That’s because everything we do is designed to help you feel good—soothing relief from dryness or a fruity scent that makes Monday feel like Friday. We’re not here to stop at skin deep. We’re here to help you feel truly, deeply, skin-to-soul comfortable, with a few surprises along the way. We bottle all that up into the Feel-Good Feeling of JERGENS® .

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    Curél is No.1 brand in Japan for sensitive skin*.

    Its unique Ceramide Biomimetic Technology, the culmination of over 40 years of research, is scientifically proven to strengthen the skin’s protective barrier and increase hydration to transform dry, sensitive skin into silky soft, luminous skin. Inspired by the Japanese tradition of Double Cleansing and Double Moisturising, Curél’s products are extra gentle and specifically designed to protect and promote the skin’s natural ceramide moisturizers.

    *Based on INTAGE Inc SRI Data, Sensitive Skincare Product Market, Jan 2017 —Dec 2024, Value Base

Molton Brown

Our British luxury brand Molton Brown has been creating distinctive fragrances and sensory experiences for over 50 years. Rooted in its British heritage and shaped by a London perspective, the brand celebrates creativity and diversity—both in its collaborations with perfumers and in the experiences it offers to customers. Each fragrance reflects the unique inspirations and expertise of its perfumers, designed to enhance everyday moments with depth and character. 

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  • Molton Brown has crafted the finest fragrances, unique scents and unrivalled sensorial experiences for over 50 years. Its British roots and London point of view mean creativity and diversity are at the heart of the brand, their customers’ lives and enduring relationships with its perfumers, who have always had the freedom to express themselves.

    The brand creates a scent experience that’s vivid, enlivening and that enriches the ordinary to create the extraordinary via fragrance, body wash, home aromas and more. It has an uncompromising approach to ingredients and sustainability; products are made in England and it has never tested on animals. The brand strives to work in harmony with nature and people, including their perfumers, who imbue fragrances with their memories to stir senses and deepen every moment’s meaning. These sensorial experiences come to life through Molton Brown customers, amplifying their truth and showing what’s possible when nature, memory and culture connect.

    Where will they take you?

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