Kao launches Molton Brown in Indonesia

Kao is strengthening its presence in the Asian luxury fragrance market with the introduction of Molton Brown in Indonesia. The brand has opened its first flagship store at Ciputra World Surabaya, a premier shopping destination in the country's second-largest city.

The launch represents another milestone in Kao's Global Sharp Top Strategy, which focuses on establishing leadership in premium market segments through high-value offerings. It also supports its Cosmetics Business’ strategic focus on the growth categories of luxury fragrance and premium skincare. Molton Brown, renowned for its heritage, quality, and fragrance expertise, is poised to redefine luxury fragrance in Indonesia.
 
A Multi-Sensory Experience

Located in the Ciputra World Surabaya Mall, a premium shopping destination in West Surabaya, the flagship store offers customers a distinctive journey into the world of Molton Brown. A hallmark of the shop is The Fragrance Playground, a dedicated area featuring augmented reality (AR) technology that animates fragrance ingredients and provides interactive learning experiences. The store also features Molton Brown’s new “Artists of Note” campaign, an artistic collaboration that highlights Molton Brown’s identity as a “fragrance-first” brand, showcasing iconic scents interpreted through the lens of British creators.

Expanding in Indonesia and Beyond

Molton Brown’s expansion into Indonesia includes plans to develop its amenity offerings with luxury hotels in Bali, aligning with an omnichannel strategy that integrates retail, e-commerce, and travel retail. This initiative is a part of Molton Brown’s broader Asia-Pacific growth, with recent launches in Malaysia, Hong Kong, and Macao, and upcoming entries into Singapore and Thailand in 2025.