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- Kao EMEA
- Our History
Our History
Kao’s global business started with the introduction of our first product, Kao Sekken, in the late 19th century. It was the first affordable, high-quality facial soap in Japan at the time. Today, our global portfolio spans a wide range of personal care, household and cosmetics products. In the EMEA region, our business started with the acquisition of iconic hair care brands Guhl and Goldwell in the 1980s and has grown to 12 premium beauty brands in the hair care and skin care category as well as the luxury cosmetics sector. Today, we continue to build our business led by our founde’s values, a strong passion for innovation and a deep care for people and the environment.
1887
Our Global Heritage
Founded in 1887 on a mission to enrich people’s lives. Kao founder, Tomiro Nagase,was determined to deliver quality products to as many people as possible.
Kao has carried on his spirit of Yoki-Monozukuri for some 130 years now.
1937
Our EMEA Heritage
A period marked by innovation in hair care, Kao’s story in the EMEA region begins with the founding of two of its most iconic brands to date: Guhl and Goldwell.
1971—2000
Kao officially starts its EMEA business with the acquisition of Guhl and Goldwell. The opening of a small salon on London's South Molton Street lays the foundation for what will later become a major expansion for Kao.
2001—2010
Kao is growing its portfolio in the region and with Molton Brown, is now expanding into the bath and body category.
2011—2020
Premium hair care and innovation: In the 2010s, Kao is entering the luxury hair care category with Oribe and launching a groundbreaking innovation with Goldwell Pure Pigments.
2021—2025
Kao further expands its portfolio with a focus on skin protection, including sun care and self-tanning offers as well as products for dry, sensitive skin.
Discover the story behind Kao’s journey from a small soap manufacturer in 19th-century Japan to a global leader in consumer and chemical products. Rooted in a deep commitment to integrity, innovation, and quality, the Kao Way, our corporate philosophy, continues to guide everything we do. Explore milestones that have shaped our heritage—and the values that drive our future.
- Kao EMEA
- Our History