Consumer Care Business

In the Consumer Care Business, we follow the mission of “Kirei everyday”—through our products, we want to contribute to more sustainable and beautiful lives of consumers around the world and making everyday moments more extraordinary for everyone. We believe that it is the little moments in life that make a difference and give the exceptional feeling of beauty and joy—not only on the outside but also from the inside. This is what we mean by “Kirei”. We believe in the positive energy of these Kirei moments: the confidence when you look in the mirror and see not only healthy-looking skin and hair but your inner beauty shining through. The pleasure that comes from using products you know have been crafted with care for both the consumer and the environment. In everything we do, we try to care more. Making everyday moments more extraordinary for everyone.

With that in mind, we offer quality, premium beauty solutions for our customers around the world. Whether it is hair transformations or skin protection: our brands John Frieda, Guhl, Bioré, Bondi Sands, Curél and JERGENS^® offer a range of amazing, customer focused products, developed and crafted with care. This care also goes into exploring how to make our products more sustainable. For us, quality and sustainability go hand-in-hand.