With its sustainability strategy tailored specifically to the salon business, Kao Salon Division aims to create real and lasting change, and to support the group’s global sustainability goals. The aim is to reduce the organization’s collective impact on the environment by streamlining the footprint of each brand’s product portfolio and empowering salon owners to operate their salons more sustainably. Kao Salon Division’s sustainability strategy is based on three pillars.
As part of the company’s global 4R strategy (Reduce, Replace, Reuse, Recycle), Kao Salon Division has implemented several innovative pouch solutions, like Goldwell Structure+Shine application pouches, Oribe’s 1L refill pouches (top left image) or Goldwell LightDimensions SilkLift (top right image). Its packaging uses 80% less plastic, saves 85% waste volume and causes 65% less CO2 emissions compared to its former packaging.
With the use of recycled plastic for our packaging and improving the recyclability of our packaging, we are actively supporting a circular economy. Therefore, all KMS and Dualsenses shampoos and conditioners (retail sizes) are fully recyclable and more and more of our packaging is using recycled plastic such as KMS ConsciousStyle Multi-Benefit Spray (top left) and Dualsenses Serum Spray bottles (top right) which are made with 50% recycled plastic.
Kao Salon Division is committed to reduce our carbon footprint. We are proud that our R&D and Manufacturing sites in Germany as well as our Global Headquarters are already climate neutral. Together with ClimatePartner we have also worked on making some of our biggest brands climate neutral: During 2022 KMS, Colorance (top left) and all System Developer Lotions (top right) will be certified climate neutral.
We appreciate that many consumers are making conscious decisions about consuming products based on animal derived ingredients. Where possible, we design our products with vegan formula and in fact, most of our products are vegan already today.
This is true for our hair color portfolio with brands like Topchic (top left), Colorance and LightDimensions but also for most of our care and styling products.