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Home  News   MEDIA RELEASE - New and Improved Attack Advanced Anti-bacterial Laundry Detergent – Eliminates sweat odour even when you perspire!

MEDIA RELEASE - New and Improved Attack Advanced Anti-bacterial Laundry Detergent – Eliminates sweat odour even when you perspire!

MEDIA RELEASE - New and Improved Attack Advanced Anti-bacterial Laundry Detergent – Eliminates sweat odour even when you perspire!

Troubled with sweat odour?
Did you know that sweat has no smell?


Bacteria breed and grow on clothing and fabrics. When they come into contact with sweat, they start to interact and emit unpleasant odour, such as sweat odour.




Here’s an easy way to get rid of unpleasant odour! Specially formulated by Japan Advanced R&D, the new & improved Attack Advanced Anti-bacterial laundry detergent effectively removes stains and odour while inhibiting bacteria growth from wash to wear, eliminating the occurrence of bad smell even when you perspire, keeping your clothes clean and fresh!

No more sweat odour with Attack Advanced Anti-bacterial laundry detergent. Stay clean and fresh all day long!

Key product features:
  • Ensures thorough cleaning from all dimensions, eliminating dirt and stains for complete clean wash
  • Penetrates deeply into fabric fibres, even on area like collars and cuffs to get rid of sebum stains
  • Removes and inhibits odour-causing bacteria from wash to wear, eliminating the occurrence of unpleasant odour such as sweat and musty smell
  • Provides refreshing fragrance which allows you to stay clean and fresh all day long
  • Suitable for overnight & indoor drying
Attack Ultra Power
• Whiten white clothes
Available in both powder and liquid format

Pack size available:
  • Powder - 1.6kg & 3kg
  • Liquid - 4kg bottle & 1.6kg refill
Attack Colour
• Protects & brightens colour
Available in both powder and liquid format

Pack size available:
  • Powder - 1.6kg & 3kg
  • Liquid - 3.6kg bottle & 1.4kg refill
Attack Plus Softener
• Cleans & softens in 1 wash
Available in both powder* and liquid format

*Attack Plus Softener powder is available in 2 variants: Sweet floral and Floral Romance

Pack size available:
  • Powder (Sweet Floral) - 1.4kg & 2.8kg
  • Powder (Floral Romance) - 1.4kg
  • Liquid - 3.6kg bottle & 1.4kg refill
Attack Perfume
• Long lasting fruity fragrance
Available in liquid format*

*Attack Perfume is available in 2 variants: Floral and Fruity

Pack size available:
  • Liquid (Floral & Fruity) - 4kg bottle & 1.6kg refill
The new and improved Attack Advanced Anti-bacterial laundry detergent is available at all leading supermarkets/ hypermarkets.
Recommended selling price as follows:
Powder: $7.50 for 1.4/1.6kg and $12.50 for 2.8/3kg
Liquid: $12.80 for 3.6/4kg bottle and $4.85 for 1.4/1.6kg refill pack
Please visit http://www.kaolaundry.com.sg/ for more product information.


For more information, please contact Desiree Poon
Brand Executive
Kao Singapore Pte Ltd
Email Address: desiree.poon@kao.com