Eco Together with Kao Singapore Magiclean & Attack: Plant-a-Tree Event for a Greener Future

Singapore – 1st October 2023 – The Plant-A-Tree Programme event, jointly organized by Magiclean and Attack in partnership with Singapore's leading retailer, FairPrice Group, was held on 25th August at Luxus Hill Park. During the event, Kao Singapore proudly announced their success in achieving their donation goal of SGD 6,000 to the Garden City Fund's Plant-A-Tree programme, a registered charity and Institution of Public Character established by the National Parks Board. The donation amount of SGD 6,000 translated into the planting of 20 trees. With gardening equipment in hand, representatives from KAO and FairPrice Group planted the trees, serving as a testament to their continued commitment to ongoing ESG efforts by both corporations.

Each tree planted under the Plant-A-Tree Programme supports NParks' OneMillionTrees movement, bringing us closer to realising our City in Nature vision, a key pillar of the Singapore Green Plan 2030. This year, Singapore also commemorates the past 60 years of greening and conservation efforts with the community, who have helped create the high-quality living environment that Singaporeans enjoy today.

This event stands as a testament to Magiclean and Attack's dedication to Corporate Social Responsibility (CSR) efforts. This year's event marks the planting of 35 trees to date, with a commitment to planting another 10 trees by the end of this year. As part of its efforts to minimize its environmental impact, the company is constantly seeking ways to decrease the use of plastic in its packaging. Magiclean has taken strides by adopting recycled resin bottles partially made from recycled plastic for certain products.

The Eco Together with Magiclean & Attack campaign ran throughout April 2023. For every purchase of participating refillable packs by shoppers from FairPrice, $0.50^*1 was pledged by Magiclean and Attack to Garden City Fund's Plant-A-Tree programme. Magiclean and Attack also ran price-off promotions during the campaign to incentivise shoppers to make the eco-conscious switch.

To encourage consumers to join Magiclean and Attack's environmental efforts, they have made their range of refill packs affordable and widely available in major supermarkets and online platforms. This ensures that all consumers can contribute to the reduction of plastic waste in our environment. By making the switch, consumers join Magiclean and Attack in reducing up to 93% of plastic waste with the current range of refill packs, which encompass a wide range of cleaning solutions, such as glass, bathroom and toilet cleaners, and laundry detergent.

Magiclean is a leading household brand in Singapore. The brand possesses a strong reputation for providing total and effective home cleaning solutions, creating cleaner, healthier environments to work, play and live in.

Research and development are done in Japan to continuously introduce newly improved and technologically advanced products into the Magiclean range, making cleaning fast, simple, and effective for everyone, every time.

Attack has been the Number 1^*2 Laundry Detergent Brand in Japan since 1995. The brand has upheld its reputation for its high quality laundry solutions with its diverse range of laundry detergents that cater to every need, from anti-bacterial properties to vibrant colour protection.

FairPrice Group was established in 2019 through the formation of four entities comprising NTUC FairPrice, NTUC Foodfare, Kopitiam, and NTUC Link, with the purpose of making life better for all and to fulfil a vision of being a leader in everything food. FairPrice Group looks to optimise the resources of all four social enterprises and leverage their respective strengths to put customers first, provide better value for all and to make everything about food easy.

With an extensive network of close to 570 touchpoints, FairPrice Group seeks to provide an integrated array of products and services, from groceries, ready-to-cook, and ready-to-eat offerings, to on-premise meals, food take-aways, and a rewards programme that delivers personalised and delightful experiences.

The Garden City Fund is a registered charity (T02CC1634C) and Institution of Public Character (IPC000104) established by the National Parks Board in 2002. The Fund works with corporations, organisations and individuals to better engage members of the public through conservation efforts, research, outreach and education. In doing so, the charity hopes to cultivate a love for the environment, promote a sense of ownership, and encourage the community to play its part in preserving Singapore's legacy as a lush and vibrant City in Nature.

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