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Elevate Your Kitchen Cleanliness Naturally!


Singapore, 1 October 2023 – Say hello to quick and gentle cleaning in your kitchen! The all NEW Magiclean Kitchen Cleaner Natural from Singapore's No. 1*1 Kitchen Cleaner Brand is here as your trusty companion for your favourite kitchen appliances, making cleaning easier than ever.

Contains Plant-based Cleaning Agent

Kitchen Cleaner Natural is the latest addition to Magiclean's Kitchen Cleaner range. Containing 100% plant derived non-ionic surfactants, it is tough on oily stains yet gentle on the skin. You can now leave your gloves behind and dive into cleaning right away! Its special formulation is also free from any strong chemical smells, with no added colourants or toxic chemicals.


Rinse-Free Formula

It comes in a convenient rinse-free formula for time-pressed users, cutting the cleaning time by half! Simply spray and wipe off, with no additional rinsing step needed.



With Magiclean Kitchen Cleaner Natural, all you need is one solution for cleaning multiple surfaces. It is gentle enough for dining tables, countertops, induction jobs as well as the exterior of kitchen appliances*2 !


Switch to Refills and Reduce Plastic Usage!

Refill is also available for Magiclean Kitchen Cleaner Natural! Don't forget to reuse your spray trigger from the current bottle and help to reduce the use of plastic by 34%*3 . The bottles are also made of recycled plastic*4 to reduce the impact on the environment.

Magiclean Kitchen Cleaner Natural is available at major supermarkets / hypermarkets like Cold Storage, Giant, NTUC FairPrice, Sheng Siong and online retailers. It comes in a spray and refill format in 500ml and retails at normal RSP of $5.90 and $4.95 respectively. It's time to elevate your kitchen cleanliness naturally with Magiclean Kitchen Cleaner Natural!

For more information, please visit:

About Magiclean

Magiclean is the number 1*1 Household Cleaning Brand in Singapore. It is well known for providing total and effective home cleaning solutions – creating cleaner, healthier environments to work, play and live in.
Research and development is done in Japan to continuously introduce newly improved and technologically advanced products into the Magiclean range, making cleaning fast, simple and effective for everyone, every time.

  • * 1 Kao Singapore Pte Ltd calculation based in part on data reported by NielsenIQ through its MarketTrack service for the Household Cleaners Category for the MAT period ending November 2022, for Singapore Modern Trade. (© 2022 Nielsen Consumer LLC.)
  • * 2 Except for copper products, painted surfaces or items that cannot be wiped with water. Please test on a small, inconspicuous area before actual usage to test the cleaner suitability.
  • * 3 Compared to original spray bottle.
  • * 4 Bottle and refill are made of 18% and 27% recycled plastic respectively.

For enquiries, please contact:

Jolyn Seet
Assistant Brand Manager
Kao Singapore Pte. Ltd.

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