[New Launch] Bioré GUARD Mos Block Lotion

Bioré Singapore launches Bioré GUARD Mos Block Lotion, formulated with a unique anti-landing technology to stop mosquitoes from landing on the skin to feed.

Bioré GUARD Mos Block Series was first launched in Thailand in 2022, and aside from Singapore, is planned for Taiwan, Hong Kong and Malaysia in 2024.

Kao Corporation debuted its GUARD OUR FUTURE project, aiming to protect against mosquito-borne diseases, in Thailand in 2022. By expanding availability in Southeast Asia, where dengue fever has long been a societal issue, the project hopes to deliver the product more widely and, together with a range of other initiatives, help resolve issues facing populations in the region.

Dengue fever, an infectious disease spread by mosquitoes, has been a major societal issue mainly for Southeast Asian countries for many years. Global warming and increasing urbanization are also widening mosquitoes' habitat, and occurrences of dengue fever are rising. This has also been the case in Singapore, which has seen dengue cases in the first 2 months of 2024 trending higher compared to previous years.

Bioré GUARD Mos Block Lotion was developed using a unique formula, which makes it difficult for mosquitoes to stay on the skin, and this mechanism differs from that of conventional insect repellents using volatile active ingredients such as DEET or Picaridin.

Bioré GUARD Mos Block Lotion is a mosquito repellent that is not sticky and comfortable to apply on the skin. The lightweight formula is also suitable for children above four years old and is perfect for protecting young ones from pesky mosquitoes while they are in school or out having fun for up to eight hours.

DEET-free, the new Bioré GUARD Mos Block Lotion does not contain volatile active ingredients and is safe to use on the skin. Dermatologically tested and hypoallergenic, the non-sticky and smooth texture of the Bioré GUARD Mos Block Lotion also moisturising, with Vitamin E derivatives. It is suitable to be applied on both the face and the body, and is also water-resistant, but can easily be removed from the skin with soap.

Available in two scents, Floral and Lavender, Bioré GUARD Mos Block Lotion can be found at Watsons, Guardian, Unity, Welcia BHG, Don Don Donki as well as Bioré Official Stores on Shopee and Lazada (100g, $7.90).

In many areas, especially in Southeast Asia, dengue fever, a mosquito-borne infectious disease, is a societal issue that threatens the lives of many people, particularly children.

Wishing to contribute to solving such issues through its research, Kao launched its GUARD OUR FUTURE project - centred on the innovative concept of a product that keeps mosquitoes away from people's skin and thus prevents mosquito bites - globally to protect future lives from mosquitoes. Along with delivering this distinctive technology to as many people in need as possible, Kao takes part in many other activities intended to solve the problem.