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07/06/2023

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NEW: John Frieda Frizz Ease All-in-1 Lightweight Serum: The Iconic Multi-tasker for Fine to Medium Hair

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Tame frizz for up to 72 hours, add shine, and protect the hair from heat and humidity with the new John Frieda Frizz Ease All-in-1 Lightweight Serum for fine to medium hair, the newest addition to the best-selling Frizz Ease range.

John Frieda, the trusted and beloved hair experts whose products are tailored for the best results, is expanding its best-selling Frizz Ease range with the new John Frieda Frizz Ease All-in-1 Lightweight Serum targeted towards fine hair for instantly smoother, visibly healthier, and frizz-free hair.

A multi-tasking hair serum is designed to be used on both wet and dry hair. The new John Frieda Frizz Ease All-in-1 Lightweight Serum is formulated for fine to medium hair to tame frizz for up to 72 hours and protect from heat and humidity, prepping for styling routines. Infused with a unique blend of natural oils, the new John Frieda Frizz Ease All-in-1 Lightweight Serum is a complement to the existing John Frieda Frizz Ease All-in-1 Original Serum for medium to thick hair.

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John Frieda Frizz Ease All-in-1 Lightweight Serum: One Serum, Endless Benefits

Infused with argan, coconut, and moringa oil to provide the hair with hydration, shine, and long-lasting smoothness, the ultra-lightweight texture of the new John Frieda Frizz Ease All-in-1 Lightweight Serum does not weigh the hair down, making it perfectly suitable for both day and night use.

Providing the hair with up to 72 hours of frizz protection and resisting up to 90% humidity, the new John Frieda Frizz Ease All-in-1 Lightweight Serum is also able to protect the hair from heat of up to 220℃ and is safe to use on colour-treated hair. The new John Frieda Frizz Ease All-in-1 Lightweight Serum is also vegan-friendly – with no ingredients of animal origin and not tested on animals, it is also paraben-free and cruelty-free, and the bottle and pump is made from 45% recycled plastic and uses up to 50% less plastic as compared to earlier designs.

Availability

The new John Frieda Frizz Ease All-in-1 Lightweight Serum retails at S$20.10 and is available at selected Watsons, Guardian and online at John Frieda Official Stores on Shopee and Lazada.

For enquiries, please contact:

Ms. Jessica Ashlyn Ong
Brand Executive
Kao Singapore Private Limited

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