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Enjoy Unlimited Styles with Improved Liese Blaune Creamy Foam Color's Fashionable Gray Coverage!


Liese, Singapore's no.1 hair color brand*1 , relaunches its Blaune Creamy Foam Color series with a renewed packaging as well as an exciting new line up of fashionable shades along with the popular brown shades! With the brand-new offering of 15 assorted shades, you can now continue to enjoy different fashionable hair colors while covering gray!


Spoilt for choice and unsure of which shade to choose? You can now virtually try on the wide array of hair colors and get a preview of yourself in your desired color! Simply scan the QR code on the outer packaging of the new Liese Blaune Creamy Foam Color and embark on an innovative virtual experience!


The new and improved high viscosity micro foam is dense and rich while boasting of a perfect gray coverage with 170%*2 better penetration to hair roots, allowing the hair dye to easily coat each hair strand without having to section the hair. Just massage gently and achieve even and beautiful color turn out from hair roots to tips!


Formulated with royal jelly, seaweed extract and lanolin acid, the combination of hair care ingredients helps to protect against hair damage during the coloring process while the aftercare rinse-off treatment included in the box helps to reinforce the hair repair process ensuring smooth, moisturized, and shiny post-dye hair even after 7 days!


The new Liese Blaune Creamy Foam Color now offers a more enjoyable hair dyeing experience with a brand-new floral fragrance consisting of a light refreshing lemony top note with a warm yet subtle woody base note.


Liese Blaune Creamy Foam Color retails at S$20.09 and Natural Sheer Ash, Natural Lavender Ash and Mauve Pink are exclusive shades to Watsons. The Creamy Foam Color range is available from November 2023 at all leading western pharmacies, supermarkets, Japanese chain stores as well as Kao official stores on Lazada and Shopee.

Discover your next shade now:


About Liese

No.1*1 Hair Color in Singapore brand. Liese aims to support and empower women to express themselves through fun hair fashion, no matter which life stage. From trendy bubble hair color to pampering hairstyling treatment, take your picks from Liese's array of products for a DIY home salon experience.

  • * 1 Kao Singapore Pte Ltd calculation based in part on data reported by NielsenIQ through its Retail Index Service for the Hair Colorant Category for the MAT period ending Dec 2021, for Singapore Modern Trade.
  • * 2 compared to previous formulation.

For enquiries, please contact:

Debbie Wong
Senior Brand Manager
Kao Singapore Pte Ltd

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