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Applies like foam, colors like cream for Maximum Gray Hair Coverage

Easy, effortless non-drip foam application for beautiful, even hair color
Switch up your hair color with eight fashionable brown shades

Singapore, March 2016 – Looking to use a foam dye for convenience but prefer the hair coloring results of a cream based dye? Or do you have sprouting gray strands that are stiff and difficult to mask? Fret not, for the new Liese Blaune Creamy Foam Color has got you and those stubborn grays covered!

Liese Blaune Creamy Foam Color presents a new advanced foam that boasts a thicker and creamier non-drip texture. Easily massaged into your hair, the foam diffuses into strands even at the hardest-to-reach areas for complete gray coverage and long-lasting hair color. The result is soft, shiny colored hair without any hint of gray.

Foam thickens to a cream-like texture to optimize coverage
The most frustrating part of dyeing one’s hair is the inevitable dripping and inconsistent color turnout. With Liese Blaune Creamy Foam Color, you can avoid such a hair-dye disaster. The rejuvenated creamy foam features a luscious non-drip texture that promotes stronger adhesiveness between the foam and your hair strands.

Upon massaging, the adhesive quality of the foam is strengthened by four times, increasing its holding power to every strand of the hair, from root to tip. The aftereffect of massaging on the foam coat is a thick and all-encompassing cream-like texture which help keep those grays undercover. Effectively bypassing any forms of product build-up on hair – caused by hair product usage such as hair wax, hair sprays and leave-on hair treatments – the foam does not dissipate and helps to achieve an even coat around the head. Alas, you can now dye your hair while clearing up that mess at home with ease!

Refresh your tresses with a new boost of color!
Liese Blaune Creamy Foam Color dishes out a gorgeous palette of eight brown hues to give your hair a color makeover. For the daring ladies, amp up your current hair color with the brighter hues such as Pinkish Brown and Rose Brown. Or opt for a more soft, subtle and natural tone with the darkest, coolest Black Brown shade.

Infused with hair-protecting Silk Essence and moisturizing Royal Jelly Extract, these two nourishing ingredients pamper your hair while coloring it. Rinse the foam off after 20-30 minutes, and witness the transformation of your grays to fabulously colored tresses. Liese Blaune Creamy Foam Color retails at S$19.90 each, and is available at all leading pharmacies, personal care stores, and supermarkets.

From 01 May 2016 to 31 May 2016, all Liese Blaune Creamy Foam Color will retail at S$17.90 each as a treat for the well-deserving mothers this Mother’s Day!

For media enquiries, please contact:
Priscilla Ang
Tel.: 6471 2811
Email: Priscilla.ang@kao.com