03/06/2024

  • News Release
  • Products

A NEW Way of Laundry with Attack ActivClean+ Laundry Stick

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Singapore, June 2024 – Introducing the latest laundry revolution by Japan's No.1*1 Laundry Detergent brand, Attack ActivClean+ Laundry Stick – an All-in-1 powder stick detergent that delivers cleaning power surpassing*2 liquid detergent and capsules!

Developed with advanced Nano-technology, the product has garnered immense success with over 100 million pieces*3 sold in Japan since its launch.

Laundry Stick, 7 Powerful Effects

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Tackle Tough Stains Without Pre-Wash

Attack ActivClean+ is packed with high-performance micro powder containing 100% active ingredients, enabling it to penetrate deeply into the fibres and effectively eliminate even the most stubborn stains. You can now achieve ultra clean clothes without the additional hassle of pre-washing and soaking.

Special Fast Dissolving Micro-Powder

It features an Anti-Clump Coating which prevents each powder grain from clumping, along with an Air Chamber Solubility Structure which helps the powder to dissolve rapidly in water, leaving no residue after wash.

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(Compared within Kao products)

Usage and Dosage Information

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This product is suitable for both top and front load washing machines.

Price & Availability

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Attack ActivClean+ comes in 2 pack sizes, 22pcs (Normal RSP $12.90) and Value Pack 46pcs (Normal RSP $23.90). They are available nationwide at selected outlets of Cold Storage, Don Don Donki, NTUC FairPrice, Giant, Sheng Siong, Watsons, Welcia, and online retailers including Redmart, Kao Official Store on Lazada and Shopee.

About Kao Laundry

Attack is a leading laundry detergent brand in Japan since 1995. Together with Kao Bleach and Flair Fabric Conditioner, Kao Laundry brings you effective laundry essentials you require!

Research and development are done in Japan to continuously introduce newly improved and technologically advanced products into the Kao Laundry range, which makes doing laundry fast, simple, and effective.

  • * 1 Sales value data of Laundry detergent (Heavy Laundry detergent) from 4/2023-3/2024, SRI data, INTAGE Inc.
  • * 2 Based on Kao's lab test.
  • * 3 27/7/2023-12/12/2023, based on total pieces sold to consumers in Japan.

For enquiries, please contact:

Ms. Patrine Ng
Brand Executive
Kao Singapore Private Limited

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