John Frieda's 'Frizz Ease Miraculous Recovery' Range Relaunches in Singapore with Improved Formula

Singapore is set to welcome the return of a 'haircare hero' as John Frieda relaunches its acclaimed 'Frizz Ease Miraculous Recovery' range in July 2024.

Designed to tackle the persistent frizz and damage caused by our city's humid climate – as well as our preferences for heat styling, colouring, and chemical treatments – this legendary haircare range has been a trusted solution for Singaporeans battling against unmanageable hair for years.

The popularity of the Frizz Ease Miraculous Recovery range can be traced to a population that suffers from frizzy and damaged hair. A key contributing factor is our tropical climate, which presents a unique challenge with its high humidity levels.

Additionally, the widespread use of chemical treatments and hair colouring exacerbates the issue, leaving hair vulnerable and in need of effective repair solutions. Other factors, such as sun exposure and even stress, also contribute to Singaporeans' longstanding battle with frizz and damage. The combination of these environmental and lifestyle factors creates a perfect storm for hair damage, making reliable haircare products a necessity rather than a luxury.

The refreshed Frizz Ease Miraculous Recovery product line-up now boasts of an innovative formulation with Ceramides – the latest ingredient revolutionizing the haircare industry. Ceramides are fatty acids called lipids, which are naturally-occurring in the outermost layer of the hair (i.e., the cuticle) and skin. They act as a protective film for your hair and skin, keeping moisture in and sealing out any harmful elements.

What makes ceramides so effective for haircare is their ability to keep the hair cuticle closed, preventing frizz and keeping hair soft and shiny. Additionally, by keeping the cuticle sealed, ceramides help hair help to retain moisture within each strand, making hair more resistant to damage.

The benefits of John Frieda's ceramide-infused formulations are numerous, and include:

A highlight of the revitalised Frizz Ease Miraculous Recovery range is its ability to deliver targeted repair, resulting in 86% less frizz with system use (compared to a regular shampoo). Impressively, John Frieda's research also found that users experience visibly smoother hair after a single use!

The high percentage success rate of reducing frizz, along with the immediacy of results, are making this updated product line-up a go-to for individuals seeking fast, noticeable, and proven improvements in the appearance, texture, and quality of their hair. This is particularly important for those who struggle with daily styling and hair management, offering them a reliable solution to achieve salon-quality results at home.

John Frieda's Frizz Ease Miraculous Recovery products will be available at selected Guardian, Watsons and NTUC FairPrice stores (retail and online) from July 2024. These include the shampoo (250ml: $16.20 / 500ml: $20.35), conditioner (250ml: $16.20 / 500ml, $20.35), deep conditioner (250ml: $20.30), and repairing oil (100ml: $20.30).

The relaunch of John Frieda's Frizz Ease Miraculous Recovery range marks an exciting advancement in haircare solutions available to Singaporeans. The inclusion of ceramides sets a new standard in haircare, promising not only aesthetic improvements but also a deeper, structural repair that contributes to overall hair health.

With these improved formulations, individuals across the island can enjoy smooth, healthy and beautiful hair, all year round.

John Frieda started with the opening of a salon on New Cavendish Street, London. Today, the vision of the brand reflects that salon heritage: delivering transformational products that target specific style problems, for salon-calibre results you can see and feel.