2008 - Kao (Singapore)
will launch new 3L packsize for its Kao Bleach Colour Liquid series,
the nation's most popular bleach, in April 08.
for a bigger packsize has been on the rise. Consumption for total
bleach had increased by 7.4% at Supermarket & Hypermarket, while
bleach greater than 3L in volume has grown by 103% from 2006 to
With Kao Bleach Colour Liquid, consumers can bleach
both their white & colour clothes together without having to
separate their laundry, as it is an oxygen-based bleach, which does
not contain any chlorine, and will not damage clothes.