Privacy Policy

Last Revised: October 1, 2024

We may collect, use, store and transfer different kinds of personal information about you. The following are examples of the personal information we may collect:

Kao (Hong Kong) will use your personal information only for the purposes disclosed to you at the time such information is collected and for the purposes as stated in this Policy (the "Scope of Use"), and will not use the information for any other purpose unless your consent has been obtained or where it is permitted or required by law.

Subject to the relevant laws, Kao (Hong Kong) may use your personal information for the following purposes:

Your personal information may be transferred to a place outside Hong Kong.

Your personal information is collected from various sources, including information provided by you or someone acting on your behalf, information from third parties or information in the public domain.

The provision of your personal information is not required by a statutory or contractual obligation. The provision of your personal information is voluntary. If you do not agree to provide your personal information to Kao (Hong Kong) in accordance with this Policy, Kao (Hong Kong) may not be able to comply with its contractual obligations owing to you and in addition, Kao (Hong Kong) would not be able to effectively render its services to you.

Kao (Hong Kong) has implemented the following measures to properly manage and protect your personal information:

Kao (Hong Kong) will not provide or disclose your personal information to third parties except in the following cases:

Notwithstanding the above and subject to relevant laws, Kao (Hong Kong) may disclose your personal information to:

notwithstanding that any such persons may be outside Hong Kong, for any of the above purposes or any other purpose for which your personal information was disclosed at the time of its collection. We will take reasonably practicable steps to ensure that the Data transferred outside Hong Kong is protected by standards in line with the requirements of the Ordinance, subject to any other requirements and limitations applicable in the relevant overseas jurisdiction.

Kao (Hong Kong) occasionally consigns the handling of personal information to outside service providers. Only service providers who have been confirmed to have the capability of properly handling personal information will be selected. Moreover, Kao (Hong Kong) provides and discloses personal information to such service providers strictly in compliance with the Scope of Use, and requires them, by written contract or similar means, to properly handle personal information, and periodically verifies their compliance.

Your personal information will be retained as long as necessary to fulfill the processing purposes described above. Once the processing purposes are completed or you otherwise end your relationship with us, we will remove your personal information from our systems and records or take steps to properly anonymize it so that you can no longer be identified from it (unless we need to keep your information to comply with legal or regulatory obligations to which the group company is subject).

We may also retain your personal information if your personal information is necessary to comply with any applicable laws or if we need your personal information to establish, exercise or defend a legal claim, on a need to know basis only. To the extent possible, we will restrict the processing of your personal information for such limited purposes.

Right to withdraw consent: If you have declared your consent regarding certain collecting, processing and use of personal information (in particular, regarding the receipt of direct marketing communication via email), you may withdraw this consent at any time with future effect. Such a withdrawal will not affect the lawfulness of the processing prior to the consent withdrawal. Please contact us to withdraw your consent.

Right to request access to your personal information: You may have the right to obtain from us confirmation as to whether or not personal information concerning you is being processed, and, where that is the case, to request access to the personal information. This access information includes – inter alia – the purposes of the processing, the categories of personal information concerned, and the recipients or categories of recipient to whom the personal information have been or will be disclosed. However, this is not an absolute right and the interests of other individuals may restrict your right of access. You may have the right to obtain a copy of the personal information undergoing processing free of charge. For further copies requested by you, we may charge a reasonable fee based on administrative costs.

Right to request rectification: You may have the right to obtain from us the rectification of inaccurate personal information concerning you. Depending on the purposes of the processing, you may have the right to have incomplete personal information completed, including by means of providing a supplementary statement.

Right to request erasure (right to be forgotten): Under certain circumstances, you may have the right to obtain from us the erasure of personal information concerning you and we may be obliged to erase such personal information by contacting us in the way specified in this Article below.

Right to request restriction of processing: Under certain circumstances, you may have the right to obtain from us restriction of processing of your personal information. In such case, the respective data will be marked and may only be processed by us for certain purposes.

Right to change or withdraw the scope of your authorization: Different personal data may be required in order for us to provide certain service or product. You may change the scope of personal data you have agreed for us to use or process, or withdraw your authorization or consent, with respect to any service or product. When you withdraw your consent, we will cease processing your personal data concerned and may be unable to continue to provide relevant service or product for you, which, however, will not affect any previous processing of your personal data on the basis of your consent.

Right to request data portability: Under certain circumstances, you may have the right to receive the personal information concerning you, which you have provided to us, in a structured, commonly used and machine-readable format and you may have the right to transmit those data to another entity without hindrance from us.

Right to object: Under certain circumstances, you may have the right to object, on grounds relating to your particular situation, at any time to the processing of your personal information by us and we can be required to no longer process your personal information. Such right to object may especially apply if we collect and process your personal information for profiling purposes in order to better understand your interests in our products and services or for direct marketing. If you have a right to object and you exercise this right, your personal information will no longer be processed for such purposes by us. You may exercise this right by contacting us as stated below. Such a right to object may, in particular, not exist if the processing of your personal information is necessary to take steps prior to entering into a contract or to perform a contract already concluded.

When Kao (Hong Kong) receives any of the above requests from you, Kao (Hong Kong) will, upon verifying your identity, comply with the request, unless there is a reasonable basis to refuse.

Customers may contact us at the following:

To exercise your rights, please contact us as stated above. You also have the right to lodge a complaint with the competent data protection supervisory authority.

We will make every effort to deal with any comment or complaint concerning our use of your personal information in a prompt and appropriate manner. You may contact us at the contact details provided in Article 7 above.

Kao (Hong Kong) uses cookies on its web pages to improve its website, including enhancing information and services provided and making its website easier to use, and on some web pages, to authenticate membership for login, customize the service contents or distribute advertising based on browsing history. A cookie is an electronic file that is transmitted from a particular web page to a browser viewing that page, which can be retrieved later to distinguish a user's computer.

You can disable or delete cookies in your browser settings. By customizing, deleting or disabling cookies certain services, including services requiring login, would be unavailable to you.

By providing your personal information to us, you consent to the processing of your personal information in accordance with this Policy.

You further confirm that you have obtained the consent from the person(s) whose personal information may be given to us by you or identified from your personal information which may be processed by us for the purposes stated herein including disclosure to the parties stated herein in this Policy.

This Policy may be revised from time to time as necessary to reflect our continuing improvement of personal information protection measures and to take into account any changes to personal information protection laws. Accordingly, this Policy is subject to change without prior notice. Any changes to this Policy will be posted on our web site and, unless you contact us (contact details provided in Article 7 above), you will be deemed to have accepted the changes. Thus, you are encouraged to visit our web site from time to time to ensure that you are aware of our latest policy in relation to personal information protection.

If you are a child of the age that requires the consent of your parents or guardians (i.e., you are under 18 years of age), you should review the terms of the Privacy Policy together with your parents or guardians to make sure you understand and accept them. If we find that we had collected personal information from minor children without the consent of their parents or guardians, we will delete such personal information as soon as possible. From time to time, we may use your personal information for the purpose of verifying the age and enforcing the terms of this provision.