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Curel



Japan’s No. 1 Brand for Sensitive Skin Now in Singapore



Feb 2012 – Curél, Japan’s No. 1 brand for sensitive Asian skin from Kao, will launch its top-selling skincare range in Singapore come February 2012.

Endorsed by over 3,900 dermatologists in Japan, Curél is the first Japanese skincare brand specially formulated and clinically proven to comfort dry and sensitive skin, from face and body to scalp and hair.

Formulated with Advanced Ceramide Therapy, Curél’s gentle formulae contain the key ingredient, ceramide, recognised by top dermatologists to be especially effective in hydrating dry and sensitive skin by replenishing and retaining moisture from within.

Suitable for all skin types, Curél’s products are also infused with Eucalyptus extract. Through a careful research on natural ingredients, Kao discovered that the leaves of the Eucalyptus plant vastly enhance skin’s ability to produce ceramide.

Dermatologically tested, hypoallergenic, fragrance-free, colorant-free and alcohol-free, Curél is a highly effective solution for all your dry and sensitive skin troubles.

Curél, the trusted solution for sensitive skin

A highly-respected brand in Japan, Curél works closely with top dermatologists in Japan, Hong Kong, the US and Europe to create a skincare range targeting sensitive Asian skin.

Curél is developed from over 30 years of extensive dermatological research by Kao on sensitive skin and combines the latest dermatological science and technology.

From face, body to hair and scalp, Curel promises to free people from sensitive skin problems, and helps them live with confidence and peace of mind, 365 days a year.
Product Details

Face Care


Makeup Cleansing Gel
  • Thoroughly removes makeup, including long lasting foundation from deep within pores while protecting ceramide
  • Soft gel texture spreads easily on skin without excessive rubbing
       $19.80 (130g)




Foaming Wash
  • Thoroughly cleanses oil and dirt while protecting skin’s natural ceramide
  • Dispenses foamy lather to cleanse gently without rubbing
        $19.80 (110ml)




Moisture Lotion I, II, III
  • Eucalyptus extract penetrates deeply into stratum corneum so skin becomes fully moisturized, smooth and resistant to external irritation
  • Helps to improve skin’s natural barrier function, soothe and protect skin from dryness
  • Available in 3 variants with different moisturization feel
                                                          $28.80 (150ml)




Moisture Face Milk
  • Ceramide functioning ingredient & Eucalyptus extract penetrate deeply into stratum corneum so skin stays fully moisturized, smooth and resistant to external irritation
  • Easily absorbed into skin to leave a moisturized, comfortable feeling
        $32.80 (120ml)




Intensive Moisture Cream
  • Ceramide functioning ingredient & Eucalyptus extract penetrate deeply into stratum corneum so skin stays fully moisturized, smooth, supple and resistant to external irritation
  • Intensely moisturizing yet it feels airy light on skin
                                                                $38.80 (40g)




UV Protection Face Milk SPF 25 PA++
  • Blocks UV rays and protects skin from external stimulus and becoming overly dry
  • Ceramide functioning ingredient & Eucalyptus extract penetrate deeply into stratum corneum so skin stays fully moisturized, smooth, supple and resistant to external irritation
  • Silky light texture allows it to be used as a makeup base
                                                          $28.80 (30ml)




UV Protection Face Cream SPF 25 PA++
  • Blocks UV rays and protects skin from external stimulus and becoming overly dry
  • Ceramide functioning ingredient & Eucalyptus extract penetrate deeply into stratum corneum so skin stays fully moisturized, smooth, supple and resistant to external irritation
  • Cream texture spreads easily and is suitable to be used as a makeup base
                                                          $28.80 (30ml)




Moisture Eye Zone Essence
  • Deep moisturizing formula boosts the concentration of moisture in skin, even around the thinner skin of the eye contour area. Skin becomes supple, fully moisturized and resistant to external irritation
  • Contains moisturizing agent that is derived from plants
  • Milky gel texture spreads easily on sensitive eye contour area
                                                          $38.80 (20g)




Moisture Lip Care Stick
  • Ceramide functioning ingredient, plant-derived moisture retaining ingredient and Jojoba oil (moisturizing agent) penetrate deeply into the stratum corneum
  • Locks in moisture to prevent dryness and protects lips from environmental irritants
  • Adheres tightly and does not rub off easily
                                                          $13.80 (4.2g)




Trial Kit II

20 days of cleanse and moisturize trial kit set consisting of:
  • Makeup cleansing gel (30g)
  • Foaming Wash (90ml)
  • Moisture Lotion II (30ml)
  • Moisture Face Milk (30ml)
        $24.80




Trial Kit III

20 days of cleanse and moisturize trial kit set consisting of:
  • Makeup cleansing gel (30g)
  • Foaming Wash (90ml)
  • Moisture Lotion III (30ml)
  • Intensive Moisture Cream (10g)
        $24.80


Body Care



Body Wash
  • Thoroughly cleanses perspiration and dirt gently while protecting skin’s natural ceramide, keeping skin’s moisture retaining capability
  • Mildly acidic to match skin’s natural pH
  • Fine lather cleanses without stressing skin, gentle enough for sensitive skin
                                                          $19.80 (440ml)




Moisture Milk
  • Ceramide functioning ingredient & Eucalyptus extract penetrate deeply into stratum corneum. Helps to improve the moisturizing and barrier function of skin
  • Keep your skin moisture dense and makes it resilient to environmental irritant
  • Spreads easily with no sticky feeling. Gentle enough to be used on babies’ skin
                                                          $22.80 (220ml)




Moisture Milk
  • Ceramide functioning ingredient & Eucalyptus extract penetrate deeply into stratum corneum. Helps to improve the moisturizing and barrier function of skin
  • Keep your skin moisture dense and makes it resilient to environmental irritant
  • Spreads easily with no sticky feeling. Gentle enough to be used on babies’ skin
                                                          $28.80 (90g)




Moisture Hand Cream
  • Ceramide functioning ingredient & Eucalyptus extract penetrate deeply into stratum corneum to keep skin fully moisturized
  • Protects hands with a moisture layer to prevent moisture loss and external irritation. Contains skin protection ingredients and Vitamin E


                                                          $15.80 (55g)




UV Protection Milk SPF 25 PA++
  • Protects sensitive skin from problems such as sunburn, dryness and redness caused by daily exposure to UV rays
  • Ceramide functioning ingredient & Eucalyptus extract penetrate deeply into stratum corneum to keep skin fully moisturized
  • Feels light and comfortable, without stressing skin
                                                         $19.80 (60ml).


SCALP & HAIR CARE



Shampoo
  • Contains mild cleansing ingredients that minimize skin irritation to wash away sebum and dirt while protecting the scalp’s moisture
  • Leaves hair smooth with no dryness or stiffness, so you can run your fingers through easily
  • So gentle, it can also be used on babies
                                                          $9.80 (200ml) $19.80 (440ml)




Conditioner
  • Mild formula minimizes irritation to the scalp and skin
  • Penetrates deeply into each hair strand that is dry and rough, while treating the scalp
  • Leaves hair smooth and shiny and rinses off cleanly with minimal residue on skin
        $9.80 (200ml) $19.80 (440ml)
Curél is available at National Skin Centre, selected Guardian and Watson’s stores from 16 Feb 2012. For more information, please refer to www.curel.com.sg
For more information, please email us at curel@kao.com.sg