2026/11/11

  • News Release
  • Products | Brands

Kao Introduces “Bioré U” Japanese Body Wash,
a gentle cleanser with a soft lather that helps maintain skin’s natural moisture balance

Kao Industrial (Thailand) Co., Ltd. is bringing a Japanese bathing experience to Thai consumers with ‘Bioré U’, a body wash imported from Japan. The product combines a soft, fluffy lather and a delicate fragrance with Skin Purifying Technology, Bioré U gently cleanses while preserving the skin’s natural moisture, leaving it soft and smooth without feeling dry or tight.

Making more of your daily shower

A daily shower is a simple opportunity to care for your skin. Choosing a gentle cleanser, washing with a soft, fine lather and avoiding excessive rubbing can help keep skin clean and comfortable. Preserving its natural moisture is also an essential part of a daily cleansing routine.

Daily gentle care for the whole family

‘Bioré U’ combines a pH-balanced formula, with a pH close to that of skin, and Skin Purifying Technology to cleanse gently while maintaining natural moisture. Designed for the whole family, it offers everyday skin care in one bottle.

Key features of Bioré U

  • Gentle, pH-balanced formula close to the skin’s natural level
  • Skin Purifying Technology, removing dirt and impurities that can cause irritation while preserving the skin’s natural moisture.
  • A soft, fluffy, fine lather that feels comfortable on the skin, rinses off easily and never leaves skin feeling dry or tight
  • A pleasant and soothing floral scent
  • Suitable for children aged six months and above.**

‘Bioré U’ is now available at Makro, Lotus’s and 7-Eleven. Bringing gentle Japanese skin care to the daily bathing routine, the launch reflects Kao’s commitment to improving everyday life through innovations that care for people and their skin.

  • * Japan body wash market sales survey conducted by INTAGE CO., LTD. from January 1, 2021 to December 31, 2025.
  • * * Based on a satisfaction survey conducted by Kao Corporation, Japan, among 25 infants aged 6–23 months from September 14–27, 2024.

For more information, please contact Corporate Communications

Kao Industrial (Thailand) Co., Ltd.
O-NES Tower, 14th floor, 6, Soi Sukhumvit 6, Klongtoey Sub-District,
Klongtoey District, Bangkok 10110
Contact person: Corporate Communications

02 655 4455 Ext. 2116-2117 (Available Monday to Friday from 9.00am. - 5.00pm.)
(Except weekend and public holiday)
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