Kao Malaysia Champions Youth Confidence Through Men’s Bioré University Cup Tournament 2026

KUALA LUMPUR, 25 July 2026 – Kao Malaysia successfully concluded the Men’s Bioré University Cup Tournament 2026 Grand Finals, reaffirming its commitment to empowering Malaysia’s next generation through confidence-building, healthy lifestyles and positive youth engagement via one of the country’s fastest-growing passions – esports.

Held at Quill Convention Centre, Quill City Mall, the Grand Finals marked the culmination of a nationwide tournament that brought together more than 400 university students from four leading public and private universities. Throughout the tournament, participants competed in two of Malaysia’s most popular mobile esports titles – Mobile Legends: Bang Bang and Honor of Kings – for a total prize pool of RM12,000.

Designed as a long-term youth engagement platform, the Men’s Bioré University Cup demonstrates Kao Malaysia’s commitment to connecting with Gen Z through the communities and experiences they are most passionate about. Guided by the campaign theme, “Kontrol Game Anda”, the initiative encourages young men to build confidence, embrace positive self-care habits and cultivate sportsmanship while pursuing excellence both in competitive gaming and everyday life.

The tournament featured campus qualifiers at Universiti Kebangsaan Malaysia (UKM), Universiti Teknologi MARA (UiTM), Multimedia University (MMU) and Universiti Putra Malaysia (UPM), alongside online qualifiers that attracted university gamers from across the country. Winning teams earned the opportunity to compete on the national stage at the Men’s Bioré University Cup Grand Finals, where they showcased exceptional teamwork, determination and strategic gameplay before an enthusiastic audience of students, gaming communities and supporters.

Beyond the competition, the event served as a platform to strengthen engagement with Malaysia’s university community while promoting positive values such as teamwork, resilience and confidence. Throughout the tournament, participants and visitors also had the opportunity to experience Men’s Bioré skincare solutions and learn how maintaining good personal grooming habits can help young men stay fresh and confident in their active lifestyles.

Speaking on the occasion, Ms. Tan Poh Ling, VP Marketing of Kao Malaysia, said:

“At Kao Malaysia, we continuously seek meaningful ways to connect with the next generation of consumers through the platforms they are most passionate about. Esports has evolved into more than just a form of entertainment – it is a vibrant community where young people develop teamwork, resilience and self-confidence. Through the Men’s Bioré University Cup, we aspire to position Men’s Bioré as more than a grooming brand, but as a lifestyle brand that understands and supports youth culture. We are proud to provide a platform that celebrates talent while encouraging young Malaysians to stay confident, embrace positive self-care habits and perform at their very best, whether in gaming, on campus or in everyday life. We look forward to growing this initiative and supporting even more young talents across Malaysia in the years to come.”

The Men’s Bioré University Cup reflects Kao Malaysia’s ongoing commitment to creating meaningful engagement beyond product experiences by supporting initiatives that inspire confidence, encourage healthy lifestyles and strengthen connections with young communities. As Malaysia’s esports ecosystem continues to flourish, Kao Malaysia remains committed to expanding the tournament to more universities nationwide, fostering new collaborations with educational institutions and gaming communities, and providing more opportunities for young Malaysians to grow through positive and inclusive experiences.