Malaysia / English
Kao Malaysia Launches Bioré UV Aqua Rich Essence Mild with Gentle, Alcohol-Free UV Protection
Kao Malaysia introduces the new Bioré UV Aqua Rich Essence Mild, a gentle addition to the Aqua Rich sunscreen range specially developed for consumers seeking lightweight UV protection without added alcohol. Designed with sensitive and skincare-conscious users in mind, the new Mild Type combines Bioré’s signature water-like UV technology with soothing skincare ingredients to deliver comfortable daily sun protection for normal to dry and sensitive skin.
The Bioré UV Aqua Rich Essence Mild aims to expand the Bioré UV user base by addressing growing consumer demand for sunscreen products that are gentle, non-irritating, and free from alcohol smell and discomfort. The product particularly caters to Gen Z consumers and individuals concerned about skin dryness, redness, irritation, and acne-prone conditions caused by harsh formulations or prolonged sun exposure.
Powered by Bioré’s advanced Micro Defense Technology featuring 2 trillion UV protection aqua capsules, the sunscreen forms an even and ultra-thin protective layer on the skin to help defend against harmful UV rays. Its lightweight essence texture spreads smoothly and transforms into a refreshing water-like feel upon application, allowing the product to absorb instantly without leaving behind a slimy or sticky sensation. The enhanced formula also offers improved water resistance for comfortable daily wear in Malaysia’s hot and humid weather.
Bioré UV Aqua Rich Essence Mild
The new Bioré UV Aqua Rich Essence Mild is formulated without added alcohol, fragrance, parabens, avobenzone, colorants, microplastics, and oxybenzone, making it suitable for users who prefer milder skincare formulations. Dermatologically tested and non-comedogenic, the sunscreen is designed to feel comfortable even on sensitive skin while helping maintain skin hydration throughout the day.
To further support skin comfort, the formula is enriched with skincare and moisturizing ingredients including CICA, Provitamin B5, Vitamin C, and BG to help soothe and hydrate skin exposed to the sun. Consumer testing results showed that 94% of respondents agreed their skin felt soothed under sun exposure, while 100% agreed the product did not irritate or dry out their skin.
Recommended Usage
Apply onto face, neck & body parts evenly. For best results, reapply after excessive perspiration, swimming or towel drying. Remove with soap, facial cleanser or shower wash.
The launch of Bioré UV Aqua Rich Essence Mild reflects Bioré’s continuous commitment to providing innovative sun protection solutions that cater to evolving skincare needs and lifestyles. By combining high UV protection with a gentle, non-irritating formulation, the new sunscreen allows consumers to enjoy daily sun protection with greater comfort and confidence.
Bioré UV Aqua Rich Essence Mild (50g) is now available at major pharmacies, retailers nationwide and Kao Official Online Stores on Shopee and Lazada at a recommended retail price of RM35.00.
Media inquiries should be directed to:
Corporate Communication Division
Ms. Jenny Yong / Ms. Ong Sheng Yih
Kao (Malaysia) Sdn. Bhd.
19th Floor, Menara Access World,
No.1, Jalan 19/3,
46300 Petaling Jaya,
Selangor Darul Ehsan, Malaysia
