Bioré Raya Glam To Clean 2026 Brings KOLs Together for a Stylish Raya Beauty Experience

Kuala Lumpur, 1 April 2026 – Bioré Malaysia hosted the exclusive Bioré Raya Glam To Clean 2026 private event at Lola by Serai Group, bringing together 29 Key Opinion Leaders (KOLs) and the Kao Malaysia team for an immersive Raya-inspired beauty and lifestyle experience. The event aimed to strengthen brand awareness and visibility for Bioré Makeup Remover products while creating meaningful experiential engagement with KOLs during the festive Raya season.

Designed around the theme of transitioning effortlessly from “glam” to “clean,” the event showcased how Bioré Makeup Remover products complement the busy Raya lifestyle, helping users effectively remove makeup while maintaining clean and refreshed skin after long festive celebrations.

Throughout the event, invited KOLs participated in a series of interactive and personalized activities curated to reflect self-expression, beauty, and creativity. One of the highlights was the embroidery session, where guests customized their own personalized napkins embroidered with their names – a practical keepsake that also complemented the makeup removal theme of the campaign.

The event also featured a lively Doodle Booth experience, where KOLs had the opportunity to receive hand-drawn portraits by a live artist. By inserting a coin into the booth, attendees instantly collected unique printed doodle illustrations of themselves, adding a fun and memorable touch to the celebration.

Another key attraction during the event was the Colour Analysis session conducted by the Hueco Team. Many attendees experienced personal colour analysis for the first time, learning more about the skin tones, fashion colours, makeup shades, and lifestyle choices that best complemented their individual features. The session created strong engagement among the KOLs, while reinforcing the importance of skincare and beauty confidence.

The event successfully created a vibrant platform for KOLs to experience and organically share the benefits of Bioré Makeup Remover products with their followers in conjunction with the Raya season. Through experiential touchpoints and authentic engagement, Bioré Malaysia continues to connect with consumers by celebrating beauty, confidence, and self-care moments that resonate with modern lifestyles.