22/09/2023

  • News Release
  • Products

Feel The Cleaning Power with New Attack Laundry Detergent

There's More to Life Now

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In today's fast-paced world, Attack understands the unique demands placed on Zoomers and young Millennial parents. Juggling multiple responsibilities, from work and household chores to school commitments and personal aspirations, they live a hectic life. Hence, they are always seeking for products and services that they can integrate into their lives seamlessly, offering convenience and quality without compromise. What they value most is the ability to allocate their time and energy where it truly counts – whether that's cherishing moments with loved ones, pursuing passions, or simply relaxing.

Embracing the philosophy that "There's More to Life Now," Attack is proud to unveil a fresh look with brand new logo. By providing unparalleled efficacy, convenience, and effortless usability, Attack sets out to redefine the essence of time management. Capable to handle laundry tasks effectively and efficiently, Attack liberates consumers from mundane chores, enabling them to focus on what matters for them!

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"Feel The Cleaning Power" perfectly complements the idea of "There's More to Life Now," echoing the aspirations of our young consumers and parents. This tagline captures the essence of simplicity, convenience, and the transformative power of innovative solutions in everyday household tasks like laundry. With new Attack Detergent, we want to empower individuals with newfound time and energy – improving their lives beyond the ordinary and towards what truly matters.

Attack Concentrated Detergent Powder

1. Attack Ultra Power

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Attack Ultra Power penetrates fabric fibres deeply for a thorough clean to whitens white garments. Say goodbye to stubborn stains, all while enjoying a refreshing fragrance that lasts. Designed for ultimate convenience, it accommodates indoor and overnight drying, catering to your lifestyle needs effortlessly.

2. Attack Colour

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Attack Colour penetrates fabric fibres deeply for a thorough clean to brighten colours. Combat stubborn stains while enjoying a refreshing fragrance that lasts. With the convenience of indoor and overnight drying, it complements our busy routine perfectly.

3. Attack Detergent Plus Softener Sweet Floral & Floral Romance

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Enjoy a 2-in-1 detergent that cleans and softens while tackling even the toughest stains with Attack Detergent Plus Softener in Sweet Floral and Floral Romance. Its deep fabric fibre penetration ensures a thorough clean, making ironing a breeze. Enjoy the lasting floral fragrance that keeps you fresh all day, simplifying your routine.

Attack Concentrated Detergent Liquid

1. Attack Liquid Ultra Power

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Attack Liquid Ultra Power penetrates fabric fibres deeply for a thorough clean to whitens white garments. Say goodbye to stubborn stains, all while enjoying a refreshing fragrance that lasts. Designed for ultimate convenience, it accommodates indoor and overnight drying, catering to your lifestyle needs effortlessly.

2. Attack Liquid Colour

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Attack Liquid Colour penetrates fabric fibres deeply for a thorough clean to brighten colours. Combat stubborn stains while enjoying a refreshing fragrance that lasts. With the convenience of indoor and overnight drying, it complements our busy routine perfectly.

3. Attack Liquid Detergent Plus Softener

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Experience the efficacy of Attack Liquid Perfume Detergent, now in Floral and Fruity options. Tackle stubborn stains effortlessly while the deep fabric fibre penetration ensures a meticulous clean, perfect for overnight and indoor drying. Embrace the enduring floral or fruity fragrance that keeps you fresh throughout the day.

4. Attack Liquid Perfume Detergent

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Attack Liquid Perfume Detergent tackles stubborn stains effortlessly while the deep fabric fibre penetration ensures a thorough clean, perfect for overnight and indoor drying. Available in the lasting floral or fruity fragrance that keeps you fresh throughout the day.

Usage Direction

For Attack Powder:
Use 1 spoonful of powder to wash 10-15 clothes or per 30 litre water (refer to packaging for more directions)

For Attack Liquid:
Use ½ cap of liquid to wash 10-15 clothes or per 30 litre water (refer to packaging label for more directions)

The new Attack Detergent is now available at all retail stores and Kao Official Stores on Shopee and Lazada.

Media inquiries should be directed to:

Ms. Ong Sheng Yih (Corporate Communication Manager)
Kao (Malaysia) Sdn. Bhd.
20th. Floor, Menara AmFIRST,
No.1, Jalan 19/3,
46300 Petaling Jaya,
Selangor Darul Ehsan, Malaysia.

+603-79574488
FAX
+603-79574487

Ms. Carisse Khoo (Category Manager)
Kao (Malaysia) Sdn. Bhd.
20th. Floor, Menara AmFIRST,
No.1, Jalan 19/3,
46300 Petaling Jaya,
Selangor Darul Ehsan, Malaysia.

+603-79574488
FAX
+603-79574487
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