Kao hosts "BIORE GUARD BLOCK TOWN" bringing "Paper Planes" to GUARD up to BLOCK mosquitoes

Kao Industrial (Thailand) Co., Ltd. by Bioré celebrated Mother's Day with the BIORE GUARD BLOCK TOWN event at Mega Bangna mall featuring Paper Planes and other artists to invite people to keep the guard up to protect themselves from mosquitoes. The event includes many activities to raise awareness of mostuitoes protection among Thai children.

Mr. Shinji Matsuoka, Vice President Marketing Consumer Business, Kao Industrial (Thailand) Co., Ltd. commented, "On the occasion of Mother's Day which is a great day for families, Kao is hosting the special event, BIORE GUARD BLOCK TOWN by inviting families to joint raise awaress of dengue fever and also to increase brand recognition of our mosquito repellent product, Bioré GUARD Mos Block Serum^* which helps protect everyone against mosquitoes. The event lead by "Paper Planes" along with celebrities to join the event with fun activities to bring all of the family together."

The BIORE GUARD BLOCK TOWN event featured three event zones with a range of specially selected activities aimed at both having fun and encouraging family participation. Including:

Zone 1, KID & FAMILY ACTIVITY ZONE had an array of special activities. The Stand Guard Body Painting invited the kids and their parents to do body paint with "BIORE GUARD" logo. The BLOCK TOWN colouring activity invited families to show off their coloring skills to contend for special prize presented by 
Paper Planes. The Stand Guard Photography event had families posing with Bioré GUARD BLOCK posture. GUARD GAME, the game zone which gives participants a chance to win easy prizes of Bioré and together helping to exterminate mosquitoes out from BIORE GUARD BLOCK TOWN.

Zone 2, SCIENTIFIC ZONE featured activities that let children to be the junior scientists learning about the different species of mosquito and testing the efficacy of Bioré Guard Mos Block Serum^* .

Zone 3, BIORE SHOP ZONE Buy Bioré Guard Mos Block Serum^* at the event to win a chance for exclusive photo with Paper Planes.

The event was joined by celebrities such as Toei-Jarinporn Joonkiat, the face of Bioré and Mini Concert from PiXXiE. The undoubted highlight of the event was a performance of BLOCK from Hai-Thanwa Ketsuwan and Zen-Nakarin Khunphakdee of Paper Planes. "BLOCK" is a song specially commissioned by Kao in cooperation with GMM Grammy to get the causes and preventions of dengue over to kids with a catchy tune. As the chorus goes, you can protect your loved ones from mosquitoes with just a "Squeeze-Rub-Block". Parents can also get the idea to choose a product to protect their children from dengue.

Bioré GUARD Mos Block Serum^* makes use of highly efficient anti-mosquito technology from Japan with the unique formula that can expand widely and provide coverage on skin, as if having protection skin shield to protect from mosquitoes. The product itself protects against mosquitoes without being sticky and is as comfortable to apply as serum^* . It contains natural citronella oil but no component of DEET, making it suitable for everyday use. There are two fragrances to choose from in a 50 gram tube for 69 THB on sale at 7-Eleven, Lotus, Tsuruha, Donki and Matsumoto, and online from Kao Official Store Lazada, Shopee and Line @KaoSmileClub.