


John Frieda started with the opening of a salon on New Cavendish Street, London. Today, the vision of the brand reflects that salon heritage: delivering transformational products that target specific style problems, for salon-calibre results you can see and feel.

Frizz Ease Miraculous Recovery With Ceramides Repairing Shampoo

Frizz Ease Miraculous Recovery With Ceramides Repairing Conditioner

Frizz Ease Brazilian Sleek Shampoo

Frizz Ease Brazilian Sleek Conditioner

Frizz Ease Weightless Wonder Shampoo

Frizz Ease Weightless Wonder Conditioner

Frizz Ease Miraculous Recovery With Ceramides Repairing Deep Conditioner

Volume Lift Lightweight Shampoo

Volume Lift Lightweight Conditoner

Vibrant Shine Color Shine Shampoo

Vibrant Shine Color Shine Conditioner



Essential's new cuticle care formula repairs, moisturizes and protects hair cuticles 4 times more. Hair stays shiny, smooth, and manageable even to the last 15cm that is most easily damaged.

Essential Nourishing Breakage Defense Shampoo

Essential Moisturizing Frizz Free Shampoo

Essential Aqua & Glossy Shampoo

Essential Deep Cleansing Care Shampoo

Essential Weightlessly Smooth Shampoo

Essential Anti-Dandruff & Moisturising Shampoo

Essential Nourishing Breakage Defense Conditioner

Essential Moisturizing Frizz Free Conditioner

Essential Aqua & Glossy Conditioner

Essential Deep Cleansing Care Conditioner

Essential Weightlessly Smooth Conditioner



Curél, Japan’s No.1 Brand for Sensitive Asian Skin is formulated from Kao’s extensive dermatological science research. From face and body to scalp and hair, Curél’s hydrating and moisture-retaining ceramide care targets the actual causes of sensitive Asian skin and provides highly effective solutions to improve skin condition.