


John Frieda started with the opening of a salon on New Cavendish Street, London. Today, the vision of the brand reflects that salon heritage: delivering transformational products that target specific style problems, for salon-calibre results you can see and feel.

Frizz Ease Miraculous Recovery With Ceramides Repairing Shampoo

Frizz Ease Miraculous Recovery With Ceramides Repairing Conditioner

Frizz Ease Brazilian Sleek Shampoo

Frizz Ease Brazilian Sleek Conditioner

Frizz Ease Weightless Wonder Shampoo

Frizz Ease Weightless Wonder Conditioner

Frizz Ease Miraculous Recovery With Ceramides Repairing Deep Conditioner

Volume Lift Lightweight Shampoo

Volume Lift Lightweight Conditoner

Vibrant Shine Color Shine Shampoo

Vibrant Shine Color Shine Conditioner



Essential's new cuticle care formula repairs, moisturizes and protects hair cuticles 4 times more. Hair stays shiny, smooth, and manageable even to the last 15cm that is most easily damaged.

Essential Nourishing Breakage Defense Shampoo

Essential Moisturizing Frizz Free Shampoo

Essential Aqua & Glossy Shampoo

Essential Deep Cleansing Care Shampoo

Essential Weightlessly Smooth Shampoo

Essential Anti-Dandruff & Moisturising Shampoo

Essential Nourishing Breakage Defense Conditioner

Essential Moisturizing Frizz Free Conditioner

Essential Aqua & Glossy Conditioner

Essential Deep Cleansing Care Conditioner

Essential Weightlessly Smooth Conditioner



Developed from Kao’s deep dermatological science, Curél is designed to address the needs of sensitive Asian skin. From face and body care to scalp and hair solutions, Curél focuses on hydrating and moisture‑retaining ceramide care to target the root causes of skin sensitivity. With gentle yet effective formulations, Curél helps strengthen the skin barrier and improve overall skin condition.