01/10/2021

  • News Release
  • Products

Wake Up to Soft & Supple Skin That Lasts Through the Day
with Curél Moisture Repair Sheet Mask!

Experience a richer, longer-lasting moisturisation effect with just one use.

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Singapore, 09 Sep 2021 – Experiencing extra-dry skin patches, redness, tightness, irritated or itchy skin? Bad skin days can occur with lifestyle or hormonal triggers such as stress, diet, a lack of sleep or even a change in the weather! On these days, a boost in our usual skincare routine and dedicating time to yourself can go a long way to help.

Turn your skincare routine from good to great with Curél's new Intensive Moisture Care Moisture Repair Sheet Mask, a self-care staple, and the perfect antidote to improve dry, rough, and sensitive skin. Pamper yourself and add this ultimate night care item to your skincare arsenal. Wake up the following morning with soft and supple skin, that lasts throughout the day.

Banish dry, rough and sensitive skin at the root cause

Dry and sensitive skin typically lack Ceramide, a component of skin's natural moisture and protective barrier. Ceramide-deficient skin results in a weak skin barrier which is susceptible to external irritants and is unable to retain moisture in skin, causing dryness and sensitivity concerns.

Formulated with moisturizing Ceramide Care Technology, Curél, Japan's No.1*1 Brand for Sensitive Asian Skin presents the new Curél Intensive Moisture Care Moisture Repair Sheet Mask. Using advanced Vesicle technology to provide 10x better penetration*2 of Ceramide-functioning ingredients into the skin, the sheet mask is clinically proven to be effective in improving skin moisture content by 140%*3 in 2 weeks.

Curél Ceramide Care Technology

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Image [Left]: Cross section model of skin when skin lacks Ceramide
Image [Right]: Cross section model of skin when skin has sufficient Ceramide

Curél's Ceramide Care technology helps restore declining levels of ceramide in skin. When Ceramide levels are replenished, dry sensitive skin becomes fully moisturised and resistant to external irritations, restoring soft, supple, and smooth healthy skin condition.

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Image [Left]: Skin is flaky and dry.
Image [Right]: Skin looks moisturized and smooth after continuous use for 1 week.  

Clinical test results: Improvement in moisture content in stratum corneum (Cheek):

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Unique long-lasting moisturisation effect

A key finding in the internal consumer research evaluation conducted by Kao Japan in 2020 found some sheet mask users dissatisfied with the longevity of current sheet masks' moisturising effect as they only lasted several hours after application. Hence, Curél has developed a moisture-rich mask with effects that last till the next day. During trial, some users also evaluated that their skin continue to remain soft and supple the morning after, which allows for smoother make-up application.

The Perfect Fit

Uniquely designed, the Moisture Repair Sheet Mask is constructed such that it covers the entire face fully without any gaps. The mask comes with additional flaps over the eyelids and tear-off sheets on the bottom of the mask to ensure full coverage of the entire face. Skincare enthusiasts who would like to moisturise their eye lids, wing of the nose, around the eyes or mouth – areas that are generally uncovered with regular sheet masks, can now do so!

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Gentle for sensitive Skin

As the expert in Sensitive Asian Skin, Curél understands that people with dry and sensitive skin are hesitant to use facial sheet masks due to the potential skin irritation risk. That is why Curél's new Moisture Repair Sheet Mask is specifically made from quality hydrophilic material that is gentle and soft on skin. It is also formulated with a low irritation formula that is pH balanced, with no added fragrance, alcohol, or colorant. With stringent safety tests in place, the sheet mask is also dermatologically tested, allergy-tested and patch-tested, providing a gentle yet effective solution suitable for dry and even sensitive skin.

When and How to use?

To use, apply the sheet mask with clean hands after hydrating your skin with a moisturising lotion or toner. After 10-15 minutes, gently remove the sheet mask and spread the remaining essence on your face with the palm of your hand. Once absorbed, apply your daily moisturiser. For best results, use the sheet mask in tandem with Curél Moisture Facial Lotion and Curél Moisture Facial Milk / Cream.

Price and availability

The Curél Intensive Moisture Facial Care Range is available at selected Watsons, Don Don Donki and Welcia BHG outlets.

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Curél Intensive Moisture Care Moisture Repair Sheet Mask : $19.80 (4pcs/box)
Curél Intensive Moisture Care Makeup Cleansing Gel : $19.80 (130g)
Curél Intensive Moisture Care Foaming Wash : $19.80 (150ml)

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Curél Intensive Moisture Care Moisture Facial Lotion II (for dry skin) : $28.80 (150ml)
Curél Intensive Moisture Care Moisture Facial Lotion III Enrich (for very dry skin) : $28.80 (150ml)
Curél Intensive Moisture Care Moisture Facial Milk : $32.80 (120ml)
Curél Intensive Moisture Care Moisture Facial Cream : $38.80 (40g)

Product Factsheet

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Curél Intensive Moisture Care Moisture Sheet Mask

The special night care item for extra-dry and even sensitive skin-provides long-lasting moisture and strengthens skin's barrier to improve skin moisture content*3 in 2 weeks. Contains Ceramide functioning ingredient that penetrates 10x*2 better into the stratum corneum (skin) and Eucalyptus extract. Soft sheet mask is also uniquely designed to cover even eyelids and gaps on the face with "flexible care" sheets that can be torn off to use.

Usage:
1. Apply sheet mask with clean hands after hydrating your skin with a moisturizing lotion or toner.
2. After 10-15 minutes, gently remove the sheet mask and spread the remaining essence on your face with the palm of your hand.
3. Once absorbed, apply your daily moisturizer.

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Curél Intensive Moisture Care Foaming Wash

Effectively remove all the dirt trapped in your skin with this rich and gentle foaming wash, that floats away pore-clogging make-up, and other external skin irritants that pile on your skin throughout the day.

Usage:
1. Apply an appropriate amount directly onto wet skin.
2. Gently massage and rinse off thoroughly.

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Curél Intensive Moisture Care Moisture Facial Lotion II

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Curél Intensive Moisture Care Moisture Facial Lotion III Enrich




Curél Intensive Moisture Care Moisture Facial Lotion II and Curél Intensive Moisture Care Moisture Facial Lotion III Enrich

Get your daily dose of hydration from the second and third variant of the Curél Moisture Lotion series, a gentle yet effective moisturiser for even the most sensitive skin.

Containing Eucalyptus extract that penetrates deeply into skin, say goodbye to flaky, itchy and tight skin, as Curél Moisture Lotion delivers intense hydration throughout the day, without causing further inflammation and irritation.

Suitable for dry skin, Curél Moisture Lotion II leaves skin fresh and moisturised, while Curél Moisture Lotion III leaves a rich moist feel and is suitable for very dry skin.

Usage:
After cleansing, apply gently over the whole face twice daily, in the morning and at night.

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Curél Intensive Moisture Care Moisture Facial Milk

Nourish your skin with Curél Moisture Facial Milk, as it supplements Ceramide-functioning ingredient and Eucalyptus extract that penetrate deeply into skin to leave it soft, deeply moisturized and resistant to external irritation. Easily absorbed into skin to leave a moisturized, comfortable feeling.

Usage:
Apply gently over the whole face after applying moisture facial lotion, especially on the dry and rough areas.

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Curél Intensive Moisture Care Moisture Facial Cream

This Cosme-Award Winning moisturising cream is an effective solution to your dry and sensitive skin woes to keep skin's moisture levels dense. This moisturizer penetrates deep into the epidermis to replenish skin's ceramide levels, effectively locking in moisture and building up the skin's protective barrier to defend against external environmental aggressors.

Usage:
Apply gently over the whole face, especially on the dry and rough areas.
  • * 1 No. 1 in Japan for dry, sensitive skin. Based on INTAGE Inc SRI data, Sensitive Skincare Product Market, Value base, from Jan 2017 to Dec 2020
  • * 2 Compared to recommended usage amount of Curél Moisture Facial Milk, based on adherence of Ceramide-functioning ingredient tested (N=5)
  • * 3 Under test condition with 2 weeks usage for Curél Moisture Facial Lotion, Moisture Facial Milk and Moisture Repair Sheet Mask, tested on Japanese women with dry, sensitive skin (N=55)

For media enquiries, please contact:

Cristine Xu
Assistant Brand Manager

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