At Kao Malaysia, we are committed to enriching lives and contributing positively to society through purposeful initiatives that embody our corporate philosophy, the Kirei Lifestyle Plan – a commitment to realizing a more beautiful life for all and for the planet.
Our social contribution efforts focus on empowering communities, promoting health and hygiene, fostering education, and supporting environmental and cultural awareness. Through these initiatives, Kao Malaysia strives to create lasting positive impact by nurturing healthier lifestyles, inspiring the next generation, and building stronger connections with the communities we serve across the nation.
Kao Malaysia continues to support the Kao International Environment Painting Contest for Children, a global initiative that encourages children to express their vision for a cleaner, more sustainable world through art.
The contest provides a creative platform for young artists to reflect on environmental issues and imagine a brighter future, nurturing environmental awareness and empathy from an early age.
To view inspiring entries from around the world, visit the Children’s Environment Painting Special site.
In line with Kao’s environmental commitment, employees from Kao Malaysia joined hands in the “Plant A Tree” initiative at Taman Tugu Nursery, reinforcing the company’s dedication to sustainability and biodiversity.
Through active participation in tree planting and environmental learning, employees contributed to greening local spaces and nurturing a healthier ecosystem. The initiative symbolizes Kao Malaysia’s ongoing effort to protect the environment and promote collective responsibility for a cleaner, greener future.

In line with Laurier’s commitment to supporting young women, Kao Malaysia launched the Kao Face of Future Leaders Program – its first-ever ESG Women Empowerment initiative. The program aims to equip young women with confidence and essential life skills as they transition into adulthood.
Through a combination of workshops, mentoring sessions, and interactive sharing, participants learned about personal hygiene, career development, and self-expression. Three students were selected to receive RM1,500 in Simpan SSPN savings, recognizing their outstanding participation and growth throughout the program.
This initiative reflects Kao’s belief that true beauty begins with self-respect, education, and empowerment.

As part of Laurier’s mission to support young women through every stage of life, Kao Malaysia continued its Laurier School Sampling Program, visiting schools across the country to educate teenage girls on menstrual hygiene and self-care.
Through fun and informative sessions, students learned how to manage their periods comfortably and confidently, while receiving Laurier sanitary products to support their daily well-being. This initiative fosters body positivity, confidence, and open conversations about women’s health – key to empowering the next generation of young women.

For the first time, Kao Malaysia participated as a sponsoring partner of the PJ Half Marathon, one of the most anticipated community running events in the city. The sponsorship underscores Kao’s advocacy for active, healthy living – a reflection of the company’s ESG Commitments and Actions, Kirei Lifestyle Plan.
Participants were treated to Kao product samples and interactive engagement at the Kao booth. Kao Malaysia’s employees also joined as runners, championing teamwork and community spirit while reinforcing the company’s “Yoki-Monozukuri” values of excellence and care.

Kao Malaysia continued its support for cultural exchange and creative learning as a supporting partner of the Japanese Film Festival (JFF) 2025), organized by The Japan Foundation, Kuala Lumpur (JFKL).
This year, JFF introduced a three-day filmmaking workshop specially designed for local film students from Multimedia University (MMU), Sunway University, New Era University College, and Akademi Seni Budaya dan Warisan Kebangsaan (ASWARA). The workshop, led by renowned Japanese director UESUGI Tetsuya, encouraged cross-cultural knowledge sharing between Japanese and Malaysian participants. Upon completion, the students’ short films will be showcased on JFKL’s official social media platforms, celebrating the creativity and collaboration between both nations.
Festival-goers also enjoyed the JFF Stamp Rally, an interactive activity where visitors collected stamps throughout the festival to redeem exclusive goodies and prizes. Kao Malaysia proudly contributed its well-loved products as part of the giveaway, adding a touch of everyday comfort and joy for audiences while strengthening the enduring cultural connection between Malaysia and Japan.

Continuing its commitment to community care, Kao Malaysia and Kao Penang once again came together to support a meaningful Blood Donation Drive in collaboration with Seberang Jaya General Hospital and Mydin Mall, Bukit Mertajam.
Now in its second consecutive year, Kao Malaysia supported the initiative through generous product sponsorship, helping to create a welcoming and engaging atmosphere that inspired donors to contribute. Employees and members of the public participated enthusiastically, reflecting Kao’s ongoing dedication to improving community well-being and supporting the nation’s healthcare needs.
This initiative exemplifies Kao’s spirit of care and collaboration – working hand in hand with local partners to make a positive impact on society.

Bioré once again joined hands with the Malaysian Paediatric Association’s Positive Teens Programme at the Positive Teens Amazing Treasure Hunt 2025, held on 23 August at Taman Botani Negara Shah Alam.
The event brought together over 600 students from 24 schools across the Klang Valley, blending outdoor adventure with meaningful lessons to promote healthier and more positive lifestyles among Malaysian youth.
Through interactive activities, Bioré encouraged teens to understand the importance of sun protection and skin hygiene, emphasizing that caring for one’s skin is an act of self-respect and confidence. The initiative continues to reflect Kao Malaysia’s commitment to youth empowerment and wellness through education and active living.

In a landmark collaboration, Kao Malaysia and Universiti Malaya (UM) signed a Memorandum of Understanding (MOU) to advance skin health research and promote science-based community initiatives. Supported by Watsons Malaysia, the partnership bridges academia and industry expertise to enhance skin knowledge through workshops, public awareness campaigns, and joint studies.
This initiative marks Kao Malaysia’s first academic partnership with a Malaysian university – reflecting its vision to contribute to society through the power of research, innovation, and education.

Aligned with Kao’s commitment to public hygiene and community well-being, Kao Malaysia conducted a Community Clean-up and Education Program aimed at raising awareness of dengue prevention. The program involved Kao employee volunteers and residents working together to eliminate mosquito breeding sites and distribute educational materials on hygiene and prevention measures.
By promoting environmental cleanliness and health education, this initiative supports Kao’s mission to build safer, cleaner, and healthier communities across Malaysia.


Through these ongoing efforts, Kao Malaysia continues to uphold its Kirei Lifestyle Plan, striving to create positive change in society by empowering people, nurturing health and education, protecting the environment, and fostering cultural connections.
We believe that by acting together with integrity and care, we can make everyday life more beautiful – for people, communities, and our shared planet.