Kao Malaysia Empowers Women Through Laurier and Magiclean Collaboration with Ibupreneur This Raya

Kuala Lumpur, 15 April 2026 – Kao Malaysia continues to champion women’s empowerment through Laurier and Magiclean, in collaboration with Ibupreneur, marking the third consecutive year of partnership dedicated to uplifting mothers from underserved communities.
Rooted in Kao’s ‘Kirei’ philosophy of making life beautiful for all, the initiative reflects the company’s commitment to creating meaningful and sustainable societal impact. Through the Laurier Cares Movement and Magiclean’s focus on hygiene and cleanliness, the collaboration aims to empower financially dependent mothers – especially during the Ramadan and Raya season – by providing them with the tools, skills, and support needed to build confidence and independence.

More than a charitable effort, the initiative is designed to foster long-term empowerment through a holistic approach centered on economic support, skill development, and well-being. This year’s programme saw Kao volunteers working alongside Ibupreneur mothers baking Raya cookies, helping to increase production output during the festive season. These cookies were later purchased by Kao Malaysia as goodwill gifts for our retail partners, directly contributing to the mothers’ household income.

In addition, Laurier and Magiclean sponsored a series of workshops focused on branding and digital skills, including catalogue design using AI and Canva, as well as TikTok content creation for business – equipping participants with practical tools to sustain and grow their businesses.

Recognizing the challenges faced by vulnerable families, the initiative also extended crisis support to selected Ibupreneur mothers affected by floods. This included home cleaning assistance to restore safe and comfortable living environments, along with product hampers worth up to RM200 and cash vouchers of up to RM1,500 to support daily necessities for two (2) selected Ibupreneur mothers. In total, Kao Malaysia contributed RM30,000 worth of essential products and support to the Ibupreneur community, including Laurier sanitary care items and Magiclean household cleaning solutions, benefiting more than 50 mothers over a three (3) months campaign.

The campaign concluded in the Kao x Ibupreneur Raya Open House 2026, held at Ibupreneur HQ in TTDI under the theme “Sharing Love, Spreading Hope.” The event brought together Ibupreneur mothers, Kao volunteers, and partners to celebrate the women’s journeys toward independence and resilience. The contribution was officially presented by Kao Malaysia President, Mr. Yamazaki Hirobumi, alongside Ibupreneur CEO and Co-Founder, Puan Aida Zunaidi.

Echoing this sentiment, Kao Malaysia emphasized that empowering women creates a ripple effect – strengthening families and contributing to more resilient communities. The collaboration aligns with Kao’s broader ESG commitments, focusing on sustainable, inclusive growth and community development.