Kao Malaysia Champions Sustainable Choice Campaign by Collaborating with Watsons Malaysia

Kao Malaysia continues its commitment towards building a more sustainable future with the launch of its 2026 Sustainable Choice Project, a nationwide campaign designed to engage and inspire consumers to make small, conscious choices that contribute to a better world.

Anchored by the campaign tagline, “Small choices today, a better world for tomorrow,” the 2026 Sustainable Choice Project adopts an Online + Offline (O+O) approach in collaboration with Watsons Malaysia, combining purposeful engagement with rewarding consumer participation.

Following Watsons’ regional sustainability direction, which champions children as advocates of sustainability, the 2026 campaign continues to deepen emotional engagement by highlighting the voices of the younger generation. As part of this initiative, the campaign collaborates with the Kao International Environment Painting Contest for Children, where children express their vision of a sustainable future through art.

Selected winning artworks from the contest have been featured as the main campaign key visual, reinforcing the sustainability message through the eyes of children and aligning with Watsons’ regional sustainability narrative.

This creative collaboration not only amplifies awareness of sustainable living but also reflects Kao’s belief that nurturing environmental consciousness from a young age plays a vital role in shaping a more responsible future generation.

As part of the campaign, consumers are invited to participate in a Buy & Win contest with prizes worth up to RM1,000, alongside exclusive sustainable giveaways.

Contest Period:
31 March – 22 April 2026

How to Participate:

A total of 200,000 Watsons Points is up for grabs, with each winner receiving points worth RM100.

To further encourage sustainable habits, Kao Malaysia is offering environmentally friendly premiums through both in-store and online channels:

Consumers can also experience the Sustainable Choice Project up close at Watsons in-store roadshows taking place from 6 – 12 April 2026 at selected locations:

These roadshows aim to bring sustainability closer to consumers through interactive engagement, exclusive promotions and educational touchpoints.

Through the 2026 Sustainable Choice Project, Kao Malaysia reaffirms its dedication to promoting sustainable lifestyles by empowering consumers to make informed and responsible choices in their everyday lives. By combining creativity, collaboration and conscious consumption, the campaign reflects Kao’s ongoing mission to realize a Kirei World in which all life lives in harmony.