Malaysia / English
Kao Magiclean Wins Bronze at Putra Aria Brand Awards 2025 in Household category
KUALA LUMPUR, 22 January 2026 – Kao Magiclean has once again been recognized at the Putra Aria Brand Awards 2025, winning the Bronze Award in the Household category, marking its third consecutive year of recognition at the prestigious consumer-based brand awards.
The Putra Aria Brand Awards 2025 featured 24 categories spanning multiple aspects of daily life, including automotive, entertainment and leisure, e-commerce and property, among others. Each category was divided into gold, silver and bronze tiers, recognising brands that have successfully built strong connections with Malaysian consumers.
Representatives from Kao Malaysia receiving the Bronze Award for Magiclean in the Household category at the Putra Aria Brand Awards.
Noting on the significance of the awards, Datuk Johnny Mun, Senior Adviser of 4As Malaysia and Organising Chairman said, “The Putra Aria Brand Awards empower consumers by giving them a voice to choose the brands closest to their hearts. Staying relevant with consumers is a cardinal rule that should never be ignored. Winning consumers’ trust is a journey, and it is the ups and downs along the way that make success truly meaningful and rewarding.”
Commenting on the achievement, Mr. Yamazaki Hirobumi, President of Kao Malaysia, said, “Being recognized at the Putra Aria Brand Awards for the third consecutive year is a great honour for Magiclean. It is not easy to be nominated year after year, and this continued recognition reflects the strong support we have received from many people, including our consumers, partners and teams. We sincerely appreciate everyone who has contributed to Magiclean’s journey and continued success.”
Speaking on the brand’s continued recognition, Ms. Tan Poh Ling, Vice President, Marketing of Kao Malaysia, said, “We are very pleased that this recognition has become a yearly milestone for Magiclean. Being recognized at the Putra Aria Brand Awards is not easy to achieve, and the fact that we have been honoured every year reflects the strong collective effort behind the brand. This achievement belongs to everyone – from the brand team and our external partners to the business units and management team. We hope to see more Kao brands recognized in the years ahead, and I encourage all Kao marketers to continue thinking creatively and boldly, as these awards are within our reach.”
Echoing this sentiment, Ms. Carisse Khoo, Fabric and Home Care Category Manager of Kao Malaysia, said, “This recognition is a meaningful acknowledgement of the collective effort behind Magiclean – from leadership and team members to the wider organisation that has given us the opportunity to continuously build the brand. Our success is driven by strong cross-functional collaboration, team spirit and, most importantly, the continued support of consumers who have trusted and chosen Magiclean over the years.”
Kao Malaysia extends its heartfelt appreciation to Malaysian consumers for their continued trust and support for Magiclean over the years. Looking ahead, Magiclean remains committed to strengthening its connection with consumers through innovative products and meaningful engagement initiatives, complemented by exciting future marketing activities that will continue to enrich everyday cleaning experiences in Malaysian homes.
The Kao Malaysia team celebrating Magiclean’s third consecutive recognition at the Putra Aria Brand Awards.
The Putra Brand Awards and Putra Aria Brand Awards, organized by the Association of Accredited Advertising Agents Malaysia (4As) and endorsed by MATRADE as the Brand Champion Partner, stand as Malaysia’s leading consumer voted accolades celebrating brand excellence. Recognized as the country’s gold standard, the awards honour brands that have earned the trust and admiration of Malaysian consumers, from local startups to global giants.
Winners were determined through a comprehensive consumer study conducted by global market research leader Ipsos, involving more than 50,000 consumer responses nationwide gathered via over 60 online channels. The study evaluated brands based on attributes such as trust, relevance and emotional connection, making the Putra Aria Brand Awards a true reflection of consumers’ voices.
In conjunction with the Putra Aria Brand Awards 2025, a Special Pullout highlighting the success stories of award-winning brands, including Magiclean, will be published on 27 February 2026.
Media inquiries should be directed to:
Corporate Communication Division
Ms. Jenny Yong / Ms. Ong Sheng Yih
Kao (Malaysia) Sdn. Bhd.
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No.1, Jalan 19/3,
46300 Petaling Jaya,
Selangor Darul Ehsan, Malaysia