Liese Celebrates the Launch of New Watsons-Exclusive Shades at Immersive PR Event in Kuala Lumpur

Liese unveiled its newest Watsons-exclusive shades under the Dazzling Light Series at an engaging PR launch event held at Oga Tea & Dining, Kuala Lumpur. The event brought together media, beauty KOLs, and partners for an afternoon that blended product discovery with personalised colour insights and interactive experiences.

The launch began with a welcome speech delivered by Mr. Yamazaki Hirobumi, President of Kao Malaysia, who highlighted Liese's commitment to offering accessible, confidence-boosting hair colour choices for Malaysians. He emphasized the brand's continued partnership with Watsons Malaysia as an important platform for connecting with consumers nationwide, sharing that Liese's portfolio includes two key series – the Dazzling Light Series and the City Light & Shadow Series – with the event spotlighting the new Watsons-exclusive additions.

The highlight of the day was the official unveiling of the latest shades: Rich Cocoa, Starry Ash, Starlight Rose, and Crystal Pink, all developed to offer radiant, luminous colour options tailored for diverse Asian hair needs.

Guests were invited to participate in an engaging opening gambit, followed by an Interactive Thread Wall that shed light on common Asian hair challenges such as dullness, brassiness, and uneven colour absorption. This hands-on activity encouraged meaningful conversations around hair concerns and personal colour expression.

Another key segment of the event was the Personal Colour Analysis Seminar, where attendees explored the "Four Seasons" colour concept – Spring, Summer, Autumn, and Winter. Through live demonstrations and swatch comparisons, guests discovered how their natural undertones influence suitable hair colour choices, and how Liese's shade variety complements different seasonal palettes.

The launch concluded with a lively refreshment and networking session, allowing media and beauty enthusiasts to exchange insights while experiencing the full spectrum of Liese's hair-colouring possibilities.

Liese Creamy Bubble Hair Color continues to be a favourite among Malaysians for its superior formulation and user-friendly application. The brand's signature Less-Damage Technology incorporates royal jelly essence and raspberry extract to help repair and moisturise hair, while the included Rinse Off Treatment smoothens and enhances shine after colouring. This makes the colouring process gentler on hair while maintaining a soft, healthy look.

A key feature of Liese's formula is its high-viscosity micro foam, which adheres easily to hair strands and reaches the roots effectively. The foam spreads evenly without the need for sectioning, making the product especially convenient for beginners or those colouring their hair at home.

Liese is also known for its long-lasting, vibrant colour results. The formula helps suppress unwanted yellowish or reddish tones by blending a rich colour base that enhances transparency and shine. This ensures that the final shade remains beautiful and luminous even after prolonged exposure to sunlight or frequent washing.

The Liese Creamy Bubble Hair Color is available at Watson, Guardian, Aeon, participating pharmacies, and online on EC Shopee & Lazada for RM46.00.