01/09/2023

  • News Release
  • Products

Curél introduces its first Aging Care Series in Malaysia

Ease your worries of dry and sensitive aging skin with Curél's simple yet effective two-step routine

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The pursuit of effective anti-aging facial products can be a daunting challenge, especially when sensitive skin is involved. For individuals in their 30s dealing with new wrinkles or those in their 40s to 60s aiming to rejuvenate their sensitive aged skin, finding the right solution can be perplexing. Many multi-step skincare routines can wreak havoc on easily irritated skin, making the search for a suitable product even more crucial.

Introducing Curél – Japan's renowned No.1 brand for sensitive Asian skin, now launching their first contender in the anti-aging arena: the revolutionary Aging Care Series. This promising line pledges to enhance skin resilience within a span of just eight weeks. Comprising a lotion, gel cream, or cream, it offers a simple yet effective two-step process for those seeking a gentler and more straightforward approach to combat aging for their dry, sensitive skin.

Why opt for multiple products when simplicity offers the ultimate solution?

In a world where the beauty industry often advocates for layering numerous products to preserve youth and beauty, the appeal of a straightforward skincare routine is often overlooked. However, for those with sensitive or problem-prone skin, the benefits of a simpler approach are manifold. A complex skincare routine loaded with chemical ingredients can heighten the risk of skin irritation, sensitivity, and even lead to severe breakouts. Hence, it becomes even more essential to keep things uncomplicated and opt for products that are highly efficient yet gentle on the skin.

Two-step Curél Aging Care: Your daily solution

The Curél Aging Care Series boasts a fragrance, colorant, and alcohol-free formulation, making it suitable for sensitive skin. Additionally, it is allergy-tested, with a pH level closest to the skin, ensuring effectiveness in improving skin resilience and elasticity for those with delicate skin.

1. Aging Care Series Lotion 140ml

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The Aging Care Series Lotion is a game-changer for individuals with sensitive skin who are grappling with visible signs of aging, such as fine lines, loss of firmness, and dryness. This product not only addresses these concerns but also works to firm up the skin, imparting a youthful and rejuvenated appearance.

One of the standout benefits of this lotion is its ability to provide moist resilience and elasticity to the entire face. By deeply nourishing the skin with its specially formulated ingredients, it helps to restore the skin's natural suppleness, combating the effects of aging and dryness.

Directions: Apply morning and night on cleansed skin. Place an appropriate amount (3-4 pumps) on your hand and spread gently all over your face.

2. Aging Care Series Gel Cream 40g

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The Aging Care Series Gel Cream is a dynamic solution for individuals facing issues like redness, inflammation, and wrinkles. Formulated with the precision of a serum, this multitasking product excels in its moisturizing capabilities, ensuring that the skin remains adequately hydrated and shielded from dryness.

A notable advantage of this Gel Cream is its soothing properties, providing much-needed relief to sensitive skin. Additionally, it acts as a protective barrier against dryness, preserving the skin's natural moisture balance. Notably, this product is adept at removing makeup, even stubborn, long-lasting foundation, from deep within the pores, all while fortifying the skin's ceramides.

Directions: Apply gently over the whole face, especially on the dry and rough areas. For best results, apply after using Curél Aging Care Moisture Lotion.

3. Aging Care Series Cream 40g

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The Aging Care Series Cream is a potent remedy designed explicitly for individuals facing severe dry and sensitive skin. This intensive moisturizer provides the skin with the much-needed nourishment and hydration, leaving it supple, smooth, and noticeably revitalized.

Clinically tested, this cream is proven to reduce the appearance of fine wrinkles caused by dryness, effectively combating the aging process. Its rich and luxurious texture ensures that the skin receives a deep infusion of moisture, lessening dryness and enhancing the skin's overall health and appearance.

Directions: Apply morning and night to cleansed skin, after applying lotion. Take an appropriate (approximately 2cm in diameter) amount and spread smoothly and gently all over face.

In summary, the Aging Care Series offers a range of products tailored to the specific needs of sensitive skin while effectively addressing the visible signs of aging. From firming and moisturizing to protecting and soothing, each product within the series is uniquely formulated to provide exceptional benefits, leaving users with revitalized and youthful-looking skin.

Overcoming Ceramide Deficiency for Healthy, Youthful Skin

Dry and sensitive skin often lacks a vital ingredient – Ceramide, responsible for filling the gaps between skin cells, protecting the skin from external irritants, and preventing moisture loss.

The epidermis, the outermost layer of our skin, relies on Ceramide to maintain its flexibility and prevent moisture from escaping. When Ceramide levels are insufficient, the skin becomes vulnerable to dryness and fine wrinkles due to reduced elasticity. Moreover, the skin's ability to defend against external irritants diminishes, further compromising its elasticity.

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Introducing Curél's Aging Care Series, enriched with the unique Ceramide Care formula that corrects this deficiency, effectively locking in skin moisture and preventing further loss. The result is visibly elastic, supple, and firm skin.

The Aging Care Series boasts anti-inflammatory ingredients like Dolabrata extract and Alantoin, effectively combating sensitive skin inflammation. Additionally, Ginger extracts in the products enhance skin resilience by controlling elastic fiber resolve.

Proven Efficacy of the Aging Care Series

In a controlled clinical trial spanning eight weeks, Curél rigorously tested the effectiveness of the Aging Care Series in improving the appearance of wrinkles on dry, sensitive skin. Subjects, aged 35 to 60, were carefully chosen based on their specific skin conditions, and the results were truly remarkable.

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Before-and-after images of the trial participants revealed a visible reduction in fine lines and wrinkles around the eyes and cheek zone after consistent use of the Aging Care Series for eight weeks. Although individual results may vary depending on skin type, the overall outcome showcased the impressive potential of these products.

The Curél Aging Care Series is exclusively available at Watsons, and customers can access the products at the following retail selling prices:

Curél Aging Care Moisture Lotion: RM90.00 (140ml)
Curél Aging Care Moisture Cream: RM110.00 (40g)
Curél Aging Care Moisture Gel Cream: RM115.00 (40g)

Revitalize your skin with the Curél Aging Care Series, as it addresses Ceramide deficiency, fights inflammation, and improves skin resilience, empowering you to achieve healthy, youthful-looking skin.

Media inquiries should be directed to:

Ms. Ong Sheng Yih (Corporate Communication Manager)
Kao (Malaysia) Sdn. Bhd.
20th. Floor, Menara AmFIRST,
No.1, Jalan 19/3,
46300 Petaling Jaya,
Selangor Darul Ehsan, Malaysia.

+603-79574488
FAX
+603-79574487

Ms. Jessie Chan (Category Manager)
Kao (Malaysia) Sdn. Bhd.
20th. Floor, Menara AmFIRST,
No.1, Jalan 19/3,
46300 Petaling Jaya,
Selangor Darul Ehsan, Malaysia.

+603-79574488
FAX
+603-79574487
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