Kao Thailand | Kao unveils the "Kirei World" Experience – Inspiring Sustainable Living Through Innovation at NST Fair 2025

Bangkok, Thailand – Kao Industrial (Thailand) Co., Ltd., a leading Japanese manufacturer of consumer and chemical products, will present its immersive "Kirei World Tour" experience at the National Science and Technology Fair 2025 (NST Fair 2025), organized by the Ministry of Higher Education, Science, Research and Innovation under the theme "Science in Action for Sustainable Community". The fair showcases Kao's vision of creating a harmonious world through cutting-edge product innovations that enhance quality of life and well-being for both people and the planet. Through this experiential journey, visitors will discover the company's sustainable product concepts, which have long supported Thai consumers' health while promoting environmental stewardship. This initiative aims to inspire young generations to learn and engage with the world of science through various activities. The event runs from August 9-17, 2025, from 9:00-19.00 hrs. at Queen Sirikit National Convention Center (QSNCC), Buildings 5-6, LG Floor, with free admission throughout the event.

The "Kirei World Tour" represents Kao's commitment to building a perfect and sustainable world, centered on the idea of harmonious coexistence between humans, animals, and the environment. Spanning 75 square meters, the exhibition (Booth No. 33) features engaging activities across three main zones:

1.Tsukisai Zone – Experience the wonders of everyday science through interactive demonstrations featuring Kao's innovative products with highlights from Kao's leading brands, including:

Biore UV : Prove the invisible power of sun protection come to life with a special UV Camera that visibly demonstrates how sunscreen creates an effective barrier against harmful UV rays – revealing what the naked eye can't see.
Biore Guard Mos Block Serum^*: Explore high-efficiency mosquito protection technology from Japan through hands-on demonstrations of the product's effectiveness and learn about various mosquito species and observe their physical characteristics up close under a microscope.

*
Serum refers to the product's texture format and is not related to concentration, absorption, or cosmetic classification.

Magiclean Active : Be amazed by live demonstrations showing how this hydrochloric acid-free bathroom cleaner effectively removes stubborn stains without damaging tiles or other household surfaces.

2.Idea for the Planet Zone: Ignite creativity and raise environmental awareness through an interactive LED drawing wall, where visitors can design their own imaginary animals and share ideas to protect the planet.

3.ESG Conner Zone: Explore Kao's sustainability goals and strategies through the Kirei Lifestyle Plan, focusing on the 4Rs – Reduce, Reuse, Replace, Recycle. Enjoy an interactive waste-sorting game that both educates and entertains.

Additionally, Exclusive gifts have been prepared for visitors who complete activities in all three zones. Participants will receive special souvenirs, including a limited-edition "The Kao Moon" drawstring bag with
a stylish design, Kao Kirei x Faanpeti stickers, and a variety of Kao products. Through this initiative, Kao aims to spark curiosity and inspire the younger generation to explore science through familiar household items – encouraging children and youth to imagine and contribute to a cleaner, more sustainable world for all.

For more information, please contact Corporate Communications

Kao Industrial (Thailand) Co., Ltd.
O-NES Tower, 14th floor, 6, Soi Sukhumvit 6, Klongtoey Sub-District,
Klongtoey District, Bangkok 10110
Contact person: Corporate Communications

PR@kao.th.com

02 655 4455 Ext. 2116-2117 (Available Monday to Friday from 9.00am. - 5.00pm.)
(Except weekend and public holiday)