2023/02/08

  • News Release
  • Sustainability

Kao and 7-Eleven announce the success of the Bioré GUARD Mos Block Serum*1 Donation Campaign to Queen Sirikit National Institute of Child Health

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Kao Industrial (Thailand) Co., Ltd. teamed up with CP ALL Public Company Limited to highlight the success of Bioré GUARD Mos Block Serum*1 donation campaign to keep Thai people safe from dengue fever.
By purchasing 1 tube of Bioré GUARD Mos Block Serum*1 through 7-Eleven stores nationwide including the
7 Delivery Application and ALL ONLINE is equivalent to a donation of 5 bath to support fund to purchase new tubes of product donate to the hospital. The campaign achieved total 10,000 tubes worth 690,000 baht, donated to Queen Sirikit National Institute of Child Health earlier.

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Mr. Yuji Shimizu, President of Kao industrial (Thailand) noted, “Kao has been committed to protect people’s lives from the spread of dengue hemorrhagic fever and other mosquito-borne diseases. We have teamed up with 7-Eleven in a campaign to raise funds to purchase new tubes of Bioré GUARD Mos Block Serum*1, a mosquito repellent product to donate to hospital to protect patients from dengue. With this collaboration, we are delighted to help society by delivering 10,000 tubes worth 690,000 baht to Queen Sirikit National Institute of Child Health and all the donated products will be allocated discretionary by hospital.
According to the statistics from the Department of Disease Control on the dengue situation in 2022, dengue fever is mostly seen in the school-age children, between age 5 to 14, which are a vulnerable group as they tend to play in the open fields and may not know how to protect themselves from mosquitoes which can unconsciously lead to dengue fever.
Therefore, we would like to donate our Bioré GUARD Mos Block Serum*1 , a mosquito repellent with a unique formula that can be spread over exposed skin to protect against mosquito bites and is safe for daily use. This enables to protect children from mosquitoes and the threat of dengue fever.”

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Mr. Yuthasak Poomsurakul, Chief Executive Officer and operator of 7-Eleven convenience stores and 7-Delivery revealed that “We are delighted to partner with Kao to protect the Thai people from dengue fever, which is a significant health threat, especially in vulnerable groups. Prior to this donation, we have been active in raising awareness of healthcare by connecting with “RooTan” application enabling health-related risks alerts. This has been fit into our “7-Eleven TH” application, which has over 30 million user bases to enhance Thai healthcare and particularly to the surveillance for dengue hemorrhagic fever, under our mission to “Creating and sharing opportunities with each other”.

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Bioré GUARD Mos Block Serum*1 is new mosquito repellent product that makes use of Kao's unique, revolutionary technology from Japan that can expand widely and provide coverage on skin, as if having protection skin shield to protect from mosquitoes. The serum is a light formulation which is not sticky and does not contain DEET. It has been tested for skin irritation*2 and has a fragrant aroma. It can be used anywhere, anytime, and every day to protect against dengue and other mosquito-vector diseases.

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  1. *1 Serum is a kind of product texture. It does not convey concentration, penetration, and it is not a cosmetic product.
  2. *2 Skin irritation testing conducted by dermatologists on a test sample of 110 people.

For more information, please contact Corporate Communications

Kao Industrial (Thailand) Co., Ltd.
O-NES Tower, 14th floor, 6, Soi Sukhumvit 6, Klongtoey Sub-District,
Klongtoey District, Bangkok 10110
Contact person: Corporate Communications

02 655 4455 Ext. 116-117 (Available Monday to Friday from 9.00am. - 5.00pm.)
(Except weekend and public holiday)
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