Liese Introduces New Jelly to Bubble Color Hair Dye Designed for 100% Grey Coverage^*1

Liese Jelly to Bubble Color combines the rich colour performance of cream hair dye with the ease and convenience of foam hair colour, bringing the benefits of both formats into one innovative solution. Designed for perfect grey hair coverage, it is suitable for consumers looking to touch up grey hair or refresh their look with a new hair colour.

The product starts with a Jelly texture: a rich, cream-like gel. Together with a precision nozzle, application is precise, non-drip, and mess-free. The thick, creamy texture provides high saturation for rich, long-lasting colour results.

As you massage it through your hair, the gel transforms into dense foam that spreads easily through the hair, for even colour turnout. The process is similar to shampooing, allowing you to evenly spread the hair dye easily, and confidently dye hard to see areas like the back of your head without any assistance required. This is a contrast from traditional cream hair dyes, where assistance might be needed to apply and spread the cream evenly on hard to see areas.

Liese Jelly to Bubble Color is designed to make DIY hair colouring easy at home, while allowing you to achieve salon-quality results. This saves you both the time and money that occurs with a salon visit. The entire process is no-mess and beginner friendly.

Liese Jelly to Bubble Color also comes with a 7-day Color Protect Serum, featuring Kao’s newly developed H-Linx TECH (Hair Link Protection Technology). This technology is a product of more than 100 years of hair care research by Kao, and a breakthrough in hair colouring technology.

Through years of research, Kao discovered that damage from hair colouring is due to melanin radicals breaking SS bonds found in Keratin. Melanin radicals are released during the hair colouring process. These radicals cause SS bond cleavage (breakage) and can continue to be present in the hair post-colouring, continuing to damage hair even after hair colouring. Hair is composed mainly of a protein called Keratin. SS bonds within Keratin function to maintain hair strength and shape. When SS bonds cleave (break), this causes dryness and frizz. Through this understanding, Kao developed H-Linx TECH that helps suppresses melanin radicals, preventing SS bond cleavage, which suppresses post-colouring damage and helps maintain luminous, healthy-looking hair. H-Linx TECH also provides colour protection, allowing for longer lasting vibrant colour.

The 7-day Color Protect Serum is also enriched with Pro Ceramide Treatment (Coenzyme Q10 and Biomimetic Ceramide), to further nourish and strengthen hair, boosting shine and smoothness.

Liese Jelly to Bubble Color is available in six shades at $20.30 at Watsons, Guardian, FairPrice, Don Don Donki, Welcia, and the Kao Official Store on Shopee and Lazada.

Liese, Singapore’s No. 1 hair colour brand^*2 , is a Japanese brand that helps women express themselves through effortless, salon-quality colour – at every stage of life. From trendy fashion foam hair colour to full grey coverage in innovative formats, Liese’s range makes it easy to get great results at home. For more information, visit the Liese Brand Site, or follow Liese on Instagram (@liesesg) and Facebook (@liesesingapore).