Bioré introduces the new Bioré UV Aqua Rich Airy Hold Cream SPF50+ PA++++, featuring a unique airy light mousse texture that delivers a mattifying yet non-drying finish for all-day comfort – designed for Singapore’s hot and humid climate.

As global temperatures continue to rise due to global warming, regions with tropical climates such as Singapore are experiencing increasingly hot and humid outdoor conditions, alongside dry, air-conditioned indoor environments. These constant shifts in environmental humidity make it challenging to find sun protection that performs well across different conditions.
The NEW Bioré UV Aqua Rich Airy Hold Cream is designed to respond to humidity changes, helping to optimize skin hydration levels based on environmental humidity* . In humid environments, it absorbs excess moisture to prevent stickiness, while in dry environments, it releases moisture to prevent dryness – delivering a mattifying yet non-drying finish for all-day comfort.

With a SPF50+ PA++++ rating, Bioré UV Aqua Rich Airy Hold Cream provides strong UV protection against UVA & UVB rays, helping to prevent dark spots caused by sun exposure.
Upon dispensing, the airy light mousse texture spreads easily, transforming into a smooth, non-sticky layer on the skin. It can also be used as a makeup primer, helping to prevent makeup smudging throughout the day.

The unique formulation helps controls oil and prevent oily shine caused by excess sebum, making it especially suitable for people with oily skin concerns, while providing hydration with Hyaluronic acid, Vitamin C derivative & Butylene Glycol. Infused with pore blurring powder, Bioré UV Aqua Rich Airy Hold Cream also helps blur pores and brighten skin for a naturally smooth finish.
Humidity-responsive technology – Optimizes skin hydration levels based on environmental humidity
The new Bioré UV Aqua Rich Airy Hold Cream 70g (S$24.90) is available at all leading pharmacies, NTUC FairPrice, Welcia, Don Don Donki as well as Bioré Official Stores on Shopee and Lazada.
Beh Rui Xuan
Assistant Brand Manager
Kao Singapore