Planting the Seeds of a Sustainable Singapore:
Kao Singapore Magiclean & Attack

Singapore – 1 October 2024

Sustainability continues to be at the heart of Kao Singapore's initiatives. Earlier this year, they ran their successful 'Go Green! Save More!' campaign with FairPrice Group to encourage consumers to reduce plastic waste by switching to refill packs of Magiclean and Attack products – fostering a community-wide effort to embrace sustainable practices. Both brands also ran price-off promotions to further encourage shoppers to make the switch.

As part of the campaign, Kao Singapore donated $6,000 to support Garden City Fund's Plant-A-Tree programme in support of the OneMillionTrees movement, a nationwide effort to plant a million more trees over 10 years from 2020. Leading the tree planting on 30th August 2024 was Kao Singapore's Senior Vice President, Mr Kelvin Wong. He was joined by other leaders and employees from Kao Singapore and FairPrice Group.

The event was held on 30th August 2024 at Compassvale Lane and it marks Kao Singapore and FairPrice Group's second joint participation in the Plant-A-Tree programme. It is also the third participation year for Kao Singapore, with a total of 55 trees planted to date, highlighting their continued commitment to Singapore's sustainability efforts.

To encourage consumers to make the switch, Magiclean and Attack's range of refill packs are made affordable and widely available in major supermarkets and online platforms. By switching from bottles to refill packs, consumers can join Magiclean & Attack in reducing up to 70% of plastic waste.

Magiclean is Singapore's number one trusted household cleaning brand^*1 , bringing cleanliness and comfort to every living space. Research and development is done in Japan to continuously introduce technologically advanced products that make cleaning so convenient, easy yet effective that it feels like magic!

Attack has been the Number 1^*2 Laundry Detergent Brand in Japan since 1995. The brand has upheld its reputation for its high quality laundry solutions with its diverse range of laundry detergents that cater to every need, from anti-bacterial properties to vibrant colour protection.

FairPrice Group was established in 2019 through the formation of four entities comprising NTUC FairPrice, NTUC Foodfare, Kopitiam, and NTUC Link, with the purpose of making life better for all and to fulfil a vision of being a leader in everything food. FairPrice Group looks to optimise the resources of all four social enterprises and leverage their respective strengths to put customers first, provide better value for all, and to make everything about food easy.

With an extensive network of close to 570 touchpoints, FairPrice Group seeks to provide an integrated array of products and services, from groceries, ready-to-cook, and ready-to-eat offerings, to on-premise meals, food take-aways, and a rewards programme that delivers personalised and delightful experiences.

The Garden City Fund is a registered charity (T02CC1634C) and Institution of Public Character (IPC000104) established by the National Parks Board in 2002. The Fund works with corporations, organisations and individuals to better engage members of the public through conservation efforts, research, outreach and education. In doing so, the charity hopes to cultivate a love for the environment, promote a sense of ownership, and encourage the community to play its part in preserving Singapore's legacy as a lush and vibrant City in Nature.

For more information on the Garden City Fund, please visit:

For more information on Magiclean and Attack, please visit: