MENU

01/09/2022

  • News Release
  • Sustainability

Magiclean Singapore's Contribution to the Environment

image

Participants from Kao Singapore and Redmart with National Parks Board staff at the Plant-A-Tree Event

Singapore, July 2022 – During the Plant-A-Tree event on 29th July 2022, Kao Singapore and Magiclean announced their success in achieving their donation goal of SGD 4,500 to the Plant-A-Tree programme by Garden City Fund, National Parks Board's registered charity and Institution of a Public Character. Kao Singapore and RedMart's key personnel toiled the soil to plant the trees from start to finish.

Plant-A-Tree Programme

image

Kao Singapore President Mr Yamazaki and Redmart Category Director Mr Daryl Chin with the tree they had planted.

image

Kao Singapore and Redmart personnel digging a tree hole and watering the tree sapling.

The Garden City Fund's Plant-A-Tree programme is a platform for organisations and individuals to actively participate in the OneMillionTrees movement, where every tree planted is a contribution to this movement in transforming Singapore into a City in Nature, a key pillar of the Singapore Green Plan. With Kao Singapore's donation and Redmart's active participation, 15 trees were planted on 29th July along Upper Thomson Road.

Corporate Social Responsibility Efforts

This event is the most recent of Kao Singapore's Corporate Social Responsibility efforts. Committed to minimising environmental impact, the company is constantly seeking ways to reduce the amount of plastic used in their packaging. The Eco Together with Magiclean campaign ran throughout May 2022 in special partnership with online grocery store, Redmart, where Magiclean donated $0.50* to Garden's City Fund's Plant-A-Tree programme for every purchase of participating refillable pack.

  • * Donation capped at $4,500. (15 trees)

Refill Packs

To encourage consumers to make the switch and join the company in their environmental efforts, they have made their range of refill packs affordable and widely available in major supermarkets and online platforms. By making the switch, consumers join Magiclean in reducing up to 93% of plastic waste:

No. Product Percentage reduction in plastic
when using refill vs bottle with trigger (for item 1-6),
vs. bottle (for item 8-11)
1 MAGICLEAN BATHROOM REFILL 500ml 34%
2 MAGICLEAN GLASS REFILL 500ml 34%
3 MAGICLEAN KITCHEN REFILL LIME 500ml 34%
4 MAGICLEAN KITCHEN REFILL GREEN APPLE 500ml 34%
5 MAGICLEAN STAIN & MOLD REFILL 400ml 44%
6 MAGICLEAN PIPE CLEANER REFILL 500ml 38%
7 MAGICLEAN BATHROOM & TOILET CLEANER REFILL 500ml 34%
8 MAGICLEAN DISINFECTANT REFILL 600ml 80%
9 MAGICLEAN DAILY CARE TOILET CITRUS FOAM REFILL 330ml 88%
10 MAGICLEAN DAILY CARE TOILET ROSE FOAM REFILL 330ml 88%
11 MAGICLEAN DISINFECTING WET WIPES GREEN TEA REFILL 80s 93%

Table 1: Product list with percentage reduction of plastic for respective refill packs

About Magiclean

Magiclean is a leading household brand in Singapore. The brand possesses a strong reputation for providing total and effective home cleaning solutions, creating cleaner, healthier environments to work, play and live in.

Research and development are done in Japan to continuously introduce newly improved and technologically advanced products into the Magiclean range, making cleaning fast, simple, and effective for everyone, every time.

For more information on Product:

For more information, please contact:

Ms. Sara Tan
Marketing Manager
Kao Singapore Private Limited

Page Top