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Power Up Your Protection with Magiclean Multi-Purpose Household Disinfectant!


Singapore, July 2022 – As the nation adapts to the pandemic, let us not forget the vulnerable ones especially the young children and elderly who rely on their families to do their due diligence in disinfecting the home and protecting them.

To further power up your protection against COVID-19 virus including Omicron variant, Singapore's No. 1*1 Household Cleaning Brand, Magiclean, has launched a bigger pack size, 2L that boosts the same superior disinfecting power and product benefits as the current Magiclean Multi-Purpose Disinfectant series.

With Magiclean's comprehensive range of format and pack size to cater to the different disinfecting needs, families can now easily upkeep their regime to protect their loved ones. Developed with Japan Advanced R&D technology, Magiclean Multi-Purpose Household Disinfectant has superior germs killing power with additional protection that prevents bacterial*2 growth for up to 24 hours. The disinfectant series kills 99.9% of bacteria and viruses, such as E.coli, Influenza virus H1N1 & H3N2, and even COVID-19 virus – including the Omicron variant which transmits more easily than earlier variants.

  • * 1 Kao Singapore Pte Ltd calculation based in part on data reported by NielsenIQ through its Retail Index Service for the Household Cleaner and Paper Wipe Category for the MAT period ending April 2022, for Singapore Modern Trade. (© 2022 Nielsen Consumer LLC.)
  • * 2 for E.coli, Staphylococcus aureus.


The Magiclean Multi-Purpose Household Disinfectant series is perfect for various touch points within the household. The disinfectant bottle is ideal for disinfecting large surface areas such as hard floor, tables, while the spray can be used on smaller areas such as doorknobs, remote controller, or switches. This is key for households with young children who are constantly in contact with various surfaces throughout the day.


Gentle to Skin

The disinfectant has been dermatologically tested to be gentle to the skin, and it is pH neutral with no artificial colours. Users can safely disinfect without the use of gloves.

Fresh Fragrance for a Pleasant Cleaning Experience

The Disinfectant Bottle also comes with a fresh lemongrass fragrance, while the Spray has a fresh light scent, enhancing your overall disinfecting experience.


Magiclean Multi-purpose Disinfectant range comes in concentrated bottle in 2L (Normal RSP $19.95) and 750ml (Normal RSP $8.95), eco-friendly concentrated refill in 600ml (Normal RSP $6.95) that uses 75% less plastics than bottle, and an instant spray format in 400ml (Normal RSP $5.95). They are available across major super / hypermarkets and online retailers including NTUC FairPrice, Cold Storage, Sheng Siong, RedMart and Shopee.

About Magiclean

Magiclean is a leading household brand in Singapore. The brand possesses a strong reputation for providing total and effective home cleaning solutions, creating cleaner, healthier environments to work, play and live in.

Research and development are done in Japan to continuously introduce newly improved and technologically advanced products into the Magiclean range, making cleaning fast, simple, and effective for everyone, every time.

For more information, please contact:

Ms. Sara Tan
Marketing Manager
Kao Singapore Private Limited

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