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Immerse in the Essence of Nature with all new Magiclean Natural Essence


Singapore, 01 Oct 2021 - Wake up to the lovely botanical scents all around your house with brand new Magiclean Natural Essence Floor Cleaner, showcasing that even your household cleaning products can provide a relaxing, safe and clean environment for your home and your family.

Infused with Natural Essential Oil

Magiclean Natural Essence Floor Cleaner range comes in four variants that are infused with different essential oil, allowing you to create different moods for your space:


Gentle on Hands Yet Tough on Stains & Bacteria

Containing plant-based cleaning agent, Magiclean Natural Essence is also dermatologically tested to be gentle on skin while boosting the same Magnet Tech formula as Magiclean regular floor range for 4x* cleaning power! It removes sticky oil stains thoroughly and dries quickly with no watermarks. You can now enjoy 2x* more comfortable foot feel with clean and non-sticky floors! Magiclean Natural Essence also kills 99.9% bacteria and have been included in NEA’s Interim List of Household Products Effective Against COVID-19.

  • *  Compared with previous Magiclean Floor Cleaner range

Price & Availability

Magiclean Natural Essence Floor Cleaner are available at selected outlets of Cold Storage, Giant, NTUC FairPrice, Japanese supermarkets and online retailers.


For more information, please visit:

About Magiclean

Magiclean is the number 1 Household Cleaning Brand in Singapore*. It is well known for providing total and effective home cleaning solutions – creating cleaner, healthier environments to work, play and live in.

Research and development is done in Japan to continuously introduce newly improved and technologically advanced products into the Magiclean range, making cleaning fast, simple and effective for everyone, every time.

  • *  Kao Singapore Pte Ltd calculation based in part on Volume sales data reported by NielsenIQ through its Retail Index Service for the Toilet Care, Floor Cleaner, Household Cleaner’s Kitchen and Bathroom Segment and Paper Wipes Category for the MAT period ending February 2021, for Singapore Modern Trade. (© 2021 Nielsen Consumer LLC.)

For any enquiries, please contact:

Sara Tan
Brand Manager
Kao Singapore Pte. Ltd.

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