R&D Philosophy

Achieving Consumer and Customer Satisfaction through Innovative Technologies

The Kao Way

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Kao's corporate philosophy, "The Kao Way," defines Kao's mission as "to strive with enthusiasm and unity of purpose to enrich people's lives every day, to create the Kirei Life, and to share joy through innovation to create superior value, and to realize a safe and harmonious world for all life".

"Kirei" is not just about appearance. In Japanese, the word "Kirei" means cleanliness, order, beauty, and everything in between. It is a value that describes a way of life that seeks to create beauty for oneself, for others, and for the natural world around us.

In order to realize the Kirei Life, the R&D Division will devote all its efforts to Yoki-Monozukuri, which meets the present and future needs of people, society, and the Earth.
"Yoki-Monozukuri" means deeply understanding the needs and values of consumers and customers, and providing high-value products, brands, technologies, and solutions that truly satisfy consumers and customers around the world.
In order to continuously create innovative value, we want to combine the creativity and vitality of all our employees and teams to take on the challenge of new science and technology.

We will continue to boldly take on the challenges of the future.

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