01/07/2022

  • News Release
  • Products

Liese Creamy Bubble Color: A New Way to Have Fun with Hair Colors

Liese relaunches its iconic Creamy Bubble color range with a fresh new packaging and three new vibrant and trendy shades!

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Liese, Singapore's no. 1 hair color brand*1 , relaunches its iconic Creamy Bubble color range with a fresh new packaging that leads to an innovative virtual experience - by scanning the QR code on the outside packaging of the new Liese Creamy Bubble Color, users can be their own master hair artist and virtually try on trendy hair colors for a preview of themselves in their desired hair colors!

Now with an extensive range of 18 salon-inspired colors ranging across natural brown and fashion shades for Liese Creamy Bubble Color range, changing up your style for your desired image has never been easier. The relaunch is accompanied with the debut of three vibrant and trendy hair colors - Chiffon Brown, Berry Pink, and Olive Ash, each a perfect shade for one to have fun and find their own style.

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  • * 1 Kao Singapore Pte Ltd calculation based in part on data reported by NielsenIQ through its Retail Index Service for the Hair Colorant Category for the MAT period ending Dec 2021, for Singapore Modern Trade.

Liese Creamy Bubble Color: Get Your Desired Hair Color effortlessly with easy foam

Loved for the thick and creamy non-drip bubble foam that enables a complete and even coverage, the Liese Creamy Bubble color is easy to use at home and delivers bright, vibrant, and consistent hair color every time from roots to hair tips in just 30 minutes.

Formulated with Royal Jelly, a rich mixture of amino acids, and protein, the Liese Creamy Bubble color ensures that the hair is well taken care of during the coloring process. Royal Jelly, a key ingredient in the Liese Creamy Bubble Color, aids with the repairing of damaged hair and encourages growth, and prevents hair fall and hair loss, while the amino acid and protein richly coats the hair to help soothe and protect sensitive scalps for a comfortable experience. The aftercare treatment included in the box then helps to remove any hints of ammonia and leaves it healthy and moisturized.

Liese Creamy Bubble Color, 3 new shades to light up your style

The Liese Creamy Bubble Color range welcomes three new, vibrant, and trendy shades to its extensive spectrum of hair colors - Chiffon Brown, Berry Pink, and Olive Ash!

             

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Chiffon Brown is a soft and warm natural brown shade with a slightly lighter finish than the crowd-favorite Milk Tea Brown.

Perfect for bringing out the natural beauty of its wearers, styling Chiffon Brown colored hair with loose waves gives the crowning glory a sense of sheerness that softly dances with every movement.

Shade features: Bright and gentle natural brown. Helps to erase reddish and yellow undertones.
 

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Olive Ash is a refreshing, light, matte shade of ash that complements its wearers' skin to give off a sporty and healthy look.

Shade features: Light Matte Ash with the perfect balance of green, gray and yellow tone. Helps to cancel out red and orange undertones.
 

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Berry Pink is a warm pink-brown shade that truly allows its wearers to highlight their personality - showcasing a hint of sweet, cute look mixed with elegance.

The unique shade catches the light to reveal a bright and soft pink color. It contains bluish color to help achieve sheer and soft finishing. The new Liese Creamy Bubble Color Berry Pink is exclusive to Watsons.

Shade features: Warm pink with a slight cool tone. Helps to cancel out yellow and orange undertones.

Availability

Liese Creamy Bubble Color Berry Pink, Dark Navy and Silvery Ash Gray colors retail at S$19.90 and are available exclusively at Watson's stores island wide from July 2022. The rest of the Liese Creamy Bubble Color range will also be available at other leading pharmacies, personal care stores, and supermarkets in Singapore from July 2022.

Liese Creamy Bubble Color - Natural Series
Chiffon Brown (New), Milk Tea Brown, Marshmallow Brown, Rose Tea Brown, Soft Brown, Chestnut Brown, Dark Chocolat
Liese Creamy Bubble Color - Fashion Series
Berry Pink (New), Olive Ash (New), Milky Beige, Mint Ash, Cool Ash, Deep Violet, Silvery Ash Gray, Forest Khaki, Midnight Ash, Dark Navy, Natural Black

Discover your next shade now:

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About Liese

No. 1*2 Hair Color in Singapore brand. Liese aims to support and empower women to express themselves through fun hair fashion. From trendy bubble hair color to pampering hairstyling treatment, take your picks from Liese's array of products for a DIY home salon experience.

  • * 2 Kao Singapore Pte Ltd calculation based in part on data reported by NielsenIQ through its Retail Index Service for the Hair Colorant Category for the MAT period ending Dec 2021, for Singapore Modern Trade.

For more information, please contact:

Cristine Xu
Brand Manager
Kao Singapore

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